Associate Brand Manager - Estate

$98,500 - $147,700/Yr

The Wine Group - Livermore, CA

Full-time - Mid Level

Livermore, CA

Merchant Wholesalers, Nondurable Goods

About the position

The Associate Brand Manager at The Wine Group is responsible for contributing to strategic planning and leading execution for Estate Brands. This role requires a creative and consumer-led innovator with a strong foundation in CPG marketing best practices, business analytics, and data-driven storytelling. The position is based in Livermore, CA, and involves a hybrid work schedule with occasional travel.

Responsibilities

• Understand the construct and business drivers of a brand's P&L.
• Execute marketing plans against business priorities to achieve competitiveness and profitability.
• Apply analytical tools and methods to participate in the development of brand strategy.
• Transform data into actionable insights and craft cohesive business plans.
• Leverage consumer, category, and brand trends to develop brand plans and gain stakeholder alignment.
• Participate in the development of KPIs and report on performance metrics.
• Apply knowledge regarding consumer targets across all brand activities.
• Drive clarity in defining brand hierarchy and visual identity.
• Evaluate creative elements and provide feedback to optimize visual identity.
• Create strong, cohesive concepts aligning product, packaging, and consumer ideas.
• Identify and evaluate strategic opportunities for whitespace innovation.
• Deliver integrated marketing programs to increase consumer engagement and brand growth.
• Develop brands and consumer engagement tactics tailored to the consumer purchase funnel.
• Engage key stakeholders (sales, distributors, retailers) at each touchpoint.
• Lead new product processes with cross-functional teams to commercialize new products.
• Communicate brand plans and strategy clearly to gain leadership alignment.
• Embody a ‘can-do' attitude and strive for continuous improvement.

Requirements

• Bachelor's degree required; MBA preferred but not required.
• 5+ years marketing experience, or MBA and 2+ years business experience.
• Strong grounding in CPG marketing best practices across the 4 Ps.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.

Nice-to-haves

• Super Premium+ alcohol beverage experience preferred, but not required.

Benefits

• Hybrid work schedule (minimum 1x/week in Livermore office)
• Competitive salary based on experience and skills
• Commitment to diversity and inclusion in the workplace