Associate Brand Manager, Guinness

About the position

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James's Gate Brewery in Dublin. Brewed using five main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout brand! The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness beers enjoyed every day around the world. The most Guinness is sold in Great Britain, Ireland, U.S., Nigeria, and Cameroon. Guinness is in a time of fast growth, with momentum driven by focus and energy! The brand is a priority within Diageo globally and our growth ambition is to double market share, making this opportunity highly visible, accountable, and exciting. It is a unique opportunity to help shape this iconic brand's future and make a meaningful impact to North America business delivery.

Responsibilities

• Responsible for the Guinness new product agenda (e.g. seasonal LTOs, pack redesign, etc.), including setting strategy and pipeline, leading design with agency partners, project management, and collaborating with supply, finance, commercial, and global brand teams.
• Lead the annual brand budgeting process and its maintenance, identifying critical consumer and commercial issues and ways forward.
• Responsible for Paid and Organic social media management, partnering with media and agency teams for creative review and execution.
• Lead briefing and execution of trade marketing platforms including POS and selling material development, and collaboration with trade marketing, customer marketing, and local sales and activation teams.
• Responsible for CRM, SEO, and website management, better demonstrating these channels to drive growth and findings.
• Collaborate with Senior Brand Manager to activate Premier League partnership in the US market.
• Deliver business insights and performance analytics driving to actionable business actions.
• Responsible for M&E on key activities and partnering with Consumer Planning/finance.
• Collaborate closely with key members of global & cross-functional internal teams.

Requirements

• 2-4 years marketing experience in brand marketing and undergraduate degree or equivalent experience required.
• Knowledge of the US beer or bev alc industry and competitive dynamics preferred.
• MBA and/or agency background and/or CPG experience preferred.
• Strong leadership, problem solving, partner engagement and decision-making skills.
• Excellent project management skills to successfully implement projects on time, within scope, and on budget.
• Ability to demonstrate consumer insight, creativity and flair to generate ideas and plans to step-change brand growth.
• Ability to analyze data and specific market information while recommending business action steps.
• Excellent communicator - both verbal and written - who is great at inspiring and motivating agency and internal partners.
• Strong relationship skills.
• Excellent multi-tasker who holds themselves to an outstanding standard of output.
• Prior experience of working cross-functionally building strong working relationships.
• Experience partnering with agencies.
• Informed and engaged with cultural trends, with the ability to use these insights to create meaningful, impactful connections with consumers.
• Facility with social media and digital marketing (including CRM, SEO).
• Comfortable working within a fast-paced, entrepreneurial, and matrixed organization.

Benefits

• Healthcare benefits
• Retirement benefits
• Short-term and long-term disability coverage
• Basic life insurance
• Wellness benefits
• Industry leading parental leave
• Annual incentive payment and stock awards