Associate Brand Marketing Job Details | Nestle Operational Services Worldwide SA

Nestle International - Arlington, VA

Full-time

Arlington, VA

Merchant Wholesalers, Nondurable Goods

About the position

As a Brand Experience and Development Associate, you are responsible for developing the strategy (<18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations for a specific brand(s). In this role, you leverage actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer & customer value. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans.

Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research
• Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications
• Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
• P&L ownership to ensure that key business KPI's are met-revenue, profit, market share and brand health
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations
• Track sales, consumption, and consumer trends to identify gaps / opportunities
• Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
• Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach
• Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
• Explore and incorporate new approaches to brand innovation in the brand's innovation strategy including licensing agreements and strategic partnership
• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
• Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Activate brand's nutrition health and wellness proposition in consumer communication
• Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners
• Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• Knowledge of budget control methods, policies and procedures
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills
• Excellent communication (both verbal and written) and interpersonal skills
• Basic financial acumen and the understanding of calculating risk/return on business decisions
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines
• Proficient in Microsoft Office Applications

Nice-to-haves

• At least 3-5 years of work experience in marketing or brand management
• Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
• Experience leading marketing communication projects including digital and media strategies
• Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems