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Nestle Internationalposted 3 months ago
Full-time
Arlington, VA
Merchant Wholesalers, Nondurable Goods

About the position

As a Brand Experience and Development Associate, you are responsible for developing the strategy (<18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations for a specific brand(s). In this role, you leverage actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer & customer value. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans.

Responsibilities

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research
  • Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications
  • Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results
  • Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
  • P&L ownership to ensure that key business KPI's are met-revenue, profit, market share and brand health
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations
  • Track sales, consumption, and consumer trends to identify gaps / opportunities
  • Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
  • Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach
  • Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
  • Explore and incorporate new approaches to brand innovation in the brand's innovation strategy including licensing agreements and strategic partnership
  • Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
  • Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
  • Activate brand's nutrition health and wellness proposition in consumer communication
  • Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners
  • Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion

Requirements

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
  • MBA preferred
  • Knowledge of budget control methods, policies and procedures
  • Strong negotiation and relationship building skills
  • Strong research and strategic analysis skills
  • Ability to work independently, autonomously and adapt quickly to change to deliver results
  • Must have strong problem-solving and decision-making skills
  • Excellent communication (both verbal and written) and interpersonal skills
  • Basic financial acumen and the understanding of calculating risk/return on business decisions
  • Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines
  • Proficient in Microsoft Office Applications

Nice-to-haves

  • At least 3-5 years of work experience in marketing or brand management
  • Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
  • Experience leading marketing communication projects including digital and media strategies
  • Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
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