Associate Brand Marketing Manager, Brand & Integrated Marketing

McAfee - Frisco, TX

Full-time - Mid Level

Remote - Frisco, TX

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Associate Brand Marketing Manager will play a pivotal role in driving McAfee's consumer marketing efforts and redefining the brand's presence in the market. This position is responsible for executing integrated marketing campaigns, managing key initiatives, and collaborating with various marketing partners to ensure effective brand communication and campaign performance.

Responsibilities

• Own Brand and Integrated Marketing activations.
• Execute full-funnel integrated marketing campaigns to increase awareness and drive growth.
• Manage key company-wide initiatives including events and influencer programs.
• Influence the annual plan for brand and integrated seasonal campaigns.
• Drive key metrics and programs related to Brand Health and campaign performance.
• Collaborate with cross-functional marketing partners and agencies to ensure strong integration and execution.

Requirements

• 3-5 years of experience in leading consumer-facing marketing and integrated campaigns.
• Experience with campaign management, including budget management and creative asset development.
• Strong understanding of media strategies and tactics across channels.
• Excellent analytical and critical thinking skills.
• Persuasive verbal and written communication skills.
• Experience managing agency partners (media, creative, and research).

Nice-to-haves

• Experience in a high-growth or transformation mindset business.
• Creative or media agency experience preferred.
• Experience in the tech/software industry.

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Flexible schedule