Associate Brand Marketing Manager - TEMPORARY

$69,992 - $91,000/Yr

Cbr Systems - Victor, NY

Full-time - Mid Level

Victor, NY

Ambulatory Health Care Services

About the position

The Associate Brand Marketing Manager is responsible for delivering brand tactics that align with the marketing and commercial strategies of the company. This role involves developing monthly and quarterly performance reports and forecast updates specifically for the CVI US contact lens portfolio. The Associate Brand Marketing Manager will act as the point person for fit set management and monthly allocations, working closely with key stakeholders in sales and commercial operations. Additionally, this position will lead the execution of various marketing programs and initiatives, as well as strategic projects as assigned. Collaboration is key, as the Associate Brand Marketing Manager will work closely with all members of the US brand and customer marketing teams, field sales, corporate accounts, marketing communications, commercial operations, salesforce development, professional affairs, and other cross-functional team members. In terms of responsibilities, the Associate Brand Marketing Manager will develop marketing plans for all delegated brands and products, lead the go-to-market strategies for new product and program launches, and serve as a key interface with the Sales organization to ensure that brand marketing strategies are effectively communicated and executed. The role also includes responsibility for monthly and quarterly performance reporting, leveraging various internal and external data sources to evaluate trends and market dynamics, ensuring competitive positioning, and developing appropriate responses to competitor initiatives. The Associate Brand Marketing Manager will integrate cross-functional team input to develop monthly product-level forecasts and annual fiscal sales budgets. They will lead the development, implementation, and measurement of marketing initiatives, determining their effectiveness and making recommendations for future initiatives based on findings. A deep understanding of the CVI product portfolio is essential to assist in reviewing product data and ensuring that marketing materials meet branding guidelines and communication strategies. Furthermore, the Associate Brand Marketing Manager will manage relationships with regional sales directors, collaborate with brand marketing managers and marketing communications for PR management and tradeshow planning, and liaise with sales force development to create training materials. They will also own pricing communication, sales promotions, and messaging for promoted brands, working closely with Marcom, agency partners, and other cross-functional teams. Participation in the annual development of regional objectives and support for brand performance presentations are also part of the role, along with performing other marketing and product management duties as required.

Responsibilities

• Develops marketing plans for all delegated brands and products.
• Leads the go-to-market for new product and program launches, collaborating across the company to successfully execute.
• Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market.
• Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
• Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
• Integrating cross-functional team input and based on current performance, develops monthly product level forecast.
• Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
• Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.
• Develop deep understanding of CVI product portfolio to assist in the review of product data ensuring materials are kept up-to-date and materials meet branding guidelines and communication strategy.
• Manage relationship with regional sales directors in conjunction with other members of the brand team.
• Manage PR Management/Support and Tradeshow Planning/Logistics with brand marketing managers and Marketing Communications.
• Liaises with Sales Force Development to create sales force training materials and with Professional Affairs on marketing and selling materials.
• Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with Marcom, agency partners, and other cross-functional teams.
• Works with Global Marketing team as required on strategic product initiatives.
• Participates in the annual development of regional objectives as set out in the long range strategic plan.
• Supports the development of brand performance and presentations as needed.
• Performs other duties related to marketing and/or product management as required.

Requirements

• 5-8 years related experience in product or brand management, preferably in the health care industry.
• Bachelor's degree in Business or Marketing; MBA/Master's a plus.
• Strong written and verbal communication skills; ability to work with all levels within the organization.
• Strong influencing skills - able to work across the commercial organization to achieve goals.
• Ability to distill complex items into senior level updates.
• Proactive, self-motivated with a can-do attitude.
• High level of ownership, accountability, and initiative.
• Excellent communication and interpersonal skills - verbal, written and presentation.
• Ability to multi-task and establish priorities.
• Proficient with office software including Microsoft Office and Outlook and other applications.
• Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce a plus.

Benefits

• Starting base pay between $33.65 and $43.75 per hour, subject to cost of living adjustments.
• Potential eligibility for other types of compensation and benefits.