Associate Brand Marketing Manager

Char-Broil - Columbus, GA

Full-time - Mid Level

Columbus, GA

Merchant Wholesalers, Durable Goods

About the position

The Associate Brand Marketing Manager at Char-Broil, LLC is responsible for executing marketing strategies to enhance brand awareness and drive sales. This role involves managing day-to-day marketing activities across various channels, including social media, email, and public relations, while collaborating with cross-functional teams to ensure cohesive messaging and effective content delivery.

Responsibilities

• Run and ensure successful implementation of existing marketing plans.
• Immerse in brands, products, and consumer insights to deliver the right message to the right consumer.
• Partner with product teams to develop commercialization plans and execute creative briefs.
• Deliver an effective content marketing and editorial plan for retail partners and owned channels.
• Create and manage the editorial calendar, collaborating across functions.
• Lead key content development projects including photo and video production shoots.
• Advocate for brands with cross-functional partners and external agencies.
• Plan and execute monthly emails, ensuring effectiveness and success of initiatives.
• Work with public relations agency to develop and execute strategic pitches.
• Measure content and channel performance, reporting on metrics and optimizing future executions.

Requirements

• Bachelor's Degree in Marketing, Communications or related field.
• 2 to 5 years of marketing experience.
• Certifications in Google Analytics and AdWords preferred.
• Experience in best practices of social media channels.
• Experience with photo and video production preferred.
• Experience with Magento preferred.
• Excellent interpersonal, verbal and written communication skills.
• Excellent organizational skills with follow-up and follow-through.

Nice-to-haves

• Self-starter attitude, eager to learn, reliable and responsible.
• Ability to work independently or with a team.
• Creative thinker willing to think outside the box.
• Positive, solutions-oriented attitude.

Benefits

• Competitive salary
• Opportunities for professional development
• Health insurance options
• Paid time off