Associate Brand Marketing - Perrier

Nestlé - Arlington, VA

Full-time - Entry Level

Arlington, VA

Food Manufacturing

About the position

The Associate Brand Marketing position at Nestlé focuses on the Perrier brand, particularly during its significant launch phase of Maison Perrier. The role involves leading cross-functional teams to ensure successful execution of marketing strategies, understanding consumer behavior, managing budgets, and driving brand growth in the sparkling water category.

Responsibilities

• Develop a deep understanding of the brand's consumer demographics and psychographics through data and research.
• Analyze data to generate insights for optimizing marketing plans and commercial investments.
• Own the P&L to meet key business KPIs such as revenue, profit, and market share.
• Lead the monthly operating process for business performance and accurate forecasting.
• Manage the brand's consumer marketing budget and ensure effective investment strategies.
• Collaborate with internal teams and external agencies to develop marketing strategies that increase brand awareness and purchase frequency.
• Support the development of strategic revenue management strategies for long-term growth.
• Translate the 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics.
• Lead the development and execution of annual marketing plans addressing all aspects of the marketing mix.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; MBA preferred.
• At least 1-3 years of work experience in marketing or brand management.
• Strong negotiation and relationship building skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and understanding of calculating risk/return on business decisions.
• Ability to work independently and adapt quickly to change.

Nice-to-haves

• Experience leading marketing communication projects including digital and media strategies.
• Knowledge of budget control methods, policies, and procedures.
• Experience leveraging data, research, and trends to generate insights.

Benefits

• Opportunities for career advancement and professional development.
• Inclusive workplace culture that values diversity.
• Support for veterans and individuals with disabilities.