Associate Brand Marketing - Perrier

Nestlé - Arlington, VA

Full-time - Entry Level

Arlington, VA

1,001-5,000 employees

Food Manufacturing

About the position

As an Associate Brand Marketing professional for Perrier at Nestlé, you will play a crucial role in the brand's evolution during a significant period in its 160-year history. This position is designed for individuals who are passionate about brand development and marketing, particularly in the sparkling water category. You will be responsible for leading cross-functional teams, including Sales, Operations, and Finance, as well as collaborating with agency partners to ensure the successful execution of marketing strategies and initiatives. Your work will focus on understanding consumer behavior, optimizing marketing investments, and driving brand growth through innovative strategies. In this role, you will develop a deep understanding of the brand's consumer demographics and psychographics, utilizing data and research to inform your marketing strategies. You will analyze consumer trends and behaviors to create relevant communications that resonate with target audiences. Additionally, you will manage the brand's P&L, ensuring that key performance indicators such as revenue, profit, and market share are met. This includes leading the monthly operating process, tracking sales and consumption trends, and preparing cross-functional teams to address supply and demand challenges. Your responsibilities will also encompass the development of marketing strategies that enhance brand awareness and purchase frequency. You will work closely with internal teams and external agencies to create compelling marketing campaigns that align with the brand's identity and values. Furthermore, you will be involved in the innovation strategy for the brand, exploring new approaches to product development and partnerships that can drive growth. Overall, this position offers a unique opportunity to contribute to the Perrier brand's success while working in a dynamic and collaborative environment at Nestlé. You will be empowered to make impactful decisions and drive meaningful change within the organization, all while being part of a company that values diversity, inclusion, and sustainability.

Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research.
• Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations.
• Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach.
• Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration and/or purchase frequency.
• Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.
• Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience, MBA preferred.
• At least 1-3 years of work experience in marketing or brand management.
• Strong negotiation and relationship building skills.
• Strong research and strategic analysis skills.
• Ability to work independently, autonomously and adapt quickly to change to deliver results.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and the understanding of calculating risk/return on business decisions.
• Proficient in Microsoft Office Applications.

Nice-to-haves

• Experience leading and influencing cross-functional teams and/or agency partners.
• Experience leading marketing communication projects including digital and media strategies.
• Knowledge of IRI or Nielsen data.

Benefits

• Opportunities for career advancement and professional development.
• Inclusive workplace culture that values diversity and innovation.
• Support for work-life balance and employee well-being.