Nestlé - Arlington, VA
posted about 2 months ago
As an Associate Brand Marketing professional for Perrier at Nestlé, you will play a crucial role in the brand's evolution during a significant period in its 160-year history. This position is designed for individuals who are passionate about brand development and marketing, particularly in the sparkling water category. You will be responsible for leading cross-functional teams, including Sales, Operations, and Finance, as well as collaborating with agency partners to ensure the successful execution of marketing strategies and initiatives. Your work will focus on understanding consumer behavior, optimizing marketing investments, and driving brand growth through innovative strategies. In this role, you will develop a deep understanding of the brand's consumer demographics and psychographics, utilizing data and research to inform your marketing strategies. You will analyze consumer trends and behaviors to create relevant communications that resonate with target audiences. Additionally, you will manage the brand's P&L, ensuring that key performance indicators such as revenue, profit, and market share are met. This includes leading the monthly operating process, tracking sales and consumption trends, and preparing cross-functional teams to address supply and demand challenges. Your responsibilities will also encompass the development of marketing strategies that enhance brand awareness and purchase frequency. You will work closely with internal teams and external agencies to create compelling marketing campaigns that align with the brand's identity and values. Furthermore, you will be involved in the innovation strategy for the brand, exploring new approaches to product development and partnerships that can drive growth. Overall, this position offers a unique opportunity to contribute to the Perrier brand's success while working in a dynamic and collaborative environment at Nestlé. You will be empowered to make impactful decisions and drive meaningful change within the organization, all while being part of a company that values diversity, inclusion, and sustainability.