Associate Brand Marketing

Sun Pharmaceutical Industries - Greenwich, CT

Full-time

Greenwich, CT

Chemical Manufacturing

About the position

This position is responsible for brand marketing for Proactiv in the US and Canada, with the potential for international leverage. The role involves managing the creation, development, execution, monitoring, and analysis of all brand initiatives. The individual will collaborate with various teams to understand the category landscape and identify growth opportunities for Proactiv. Additionally, the position requires managing agency partners to ensure all KPIs are met and assisting in testing and developing new brands or emerging markets.

Responsibilities

• Drive annual brand planning process for Proactiv.
• Set annual calendar, coordinate cross-functional activities and planning processes, manage timelines and ensure timely completion of all deliverables.
• Manage the effective execution of marketing plans and campaigns.
• Gather, analyze, and provide product, promotion, and creative recommendations for defined product brands.
• Collaborate closely across departments and deliver monthly brand reports to the internal team.
• Analyze data to develop hypotheses and share recommendations for improvement.
• Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
• Act as the liaison between all relevant departments for Canada, including agency partners.
• Build marketing plans and campaigns focused mostly on the US (some Canada) working closely with Sr Manager Brand Marketing & Go to Market (GTM).
• Ensure a consistent brand positioning, style, and message across all touchpoints.
• Ensure messaging is within legal and regulatory requirements and partner with those teams to gain alignment.
• Help translate the brand's vision at all touchpoints partnering with DTC, CRM, Sales, Creative, etc. teams, including on packaging.
• Leverage consumer insights to gain consumer knowledge; monitor and report on market trends related to key industries to support key decisions and drive sales.
• Remain abreast of industry activity, trends, and maintain superb knowledge of the category and competitive landscape.
• Provide recommendations based on analytics and insights.
• Monitor state of business including distribution channels, brand share, promotional effectiveness, and category trends as well as relevant competitive developments to further drive strategy of the brand.
• Write creative briefs while providing direction for all necessary marketing/creative materials produced internally or externally.
• Ensure consistent creative development, positioning, and execution of integrated campaigns.
• Assist Sr Manager, Brand Marketing & GTM in testing and developing new products and/or emerging markets.
• Lead cross-functional alignment on marketing assets for international partners.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing or related field, required.
• 3+ years' experience in CPG marketing, Health & Beauty industry a plus.
• Excellent verbal and written communication skills with proven problem analysis and problem-solving skills.
• Demonstrated expertise in brand strategy and brand development.
• Experience with omnichannel marketing (experience with DTC brands a plus).
• Formal presentation skills and organizational skills.
• Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business.
• Proficient with Excel, Word, and PowerPoint Microsoft applications.
• Experience in syndicated data analysis (e.g. Nielsen, IRI/Circana).
• Ability to prioritize and manage multiple tasks simultaneously.
• Drive for results and leadership skills with the ability to deliver positive results in a team working environment with a diverse group of internal and external customers.
• Good self-initiative and the ability to manage workload with minimal supervision.