Sun Pharmaceutical Industries - Hawthorn Woods, IL
posted 22 days ago
The Associate Brand Marketing position at Taro Pharmaceutical USA Inc. is a pivotal role responsible for the brand marketing of Proactiv in the US and Canada, with potential leverage for international markets. This role encompasses the management of the creation, development, execution, monitoring, and analysis of all brand initiatives. The Associate will collaborate closely with consumer insights, analytics, sales, and product development teams to gain a comprehensive understanding of the category landscape, identifying new opportunities to grow the Proactiv business. The position requires cross-functional collaboration across various departments and direct management of agency partners to ensure that all key performance indicators (KPIs) are met. Additionally, the Associate will assist in testing and developing new brands and/or emerging markets. The responsibilities include driving the annual brand planning process for Proactiv, coordinating cross-functional activities, managing timelines, and ensuring timely completion of all deliverables. The Associate will gather, analyze, and provide recommendations for product, promotion, and creative strategies for defined product brands. Monthly brand reports will be delivered to the internal team, and data analysis will be conducted to develop hypotheses and share recommendations for improvement. The role also involves overseeing the integration of public relations, digital, and social media strategies that enhance brand visibility and loyalty. As a liaison for Canada, the Associate will build marketing plans and campaigns primarily focused on the US market, working closely with the Senior Manager of Brand Marketing and Go to Market (GTM) strategies. Ensuring consistent brand positioning, style, and messaging across all touchpoints is crucial, as is compliance with legal and regulatory requirements. The Associate will leverage consumer insights to monitor market trends and provide recommendations based on analytics and insights, while also keeping abreast of industry activities and competitive developments. Writing creative briefs and providing direction for marketing materials will be part of the role, as well as leading cross-functional alignment on marketing assets for international partners.