Associate Brand Marketing

Sun Pharma - Hawthorne, NY

Full-time - Mid Level

Hawthorne, NY

Health and Personal Care Retailers

About the position

The Associate Brand Marketing position is responsible for managing brand marketing initiatives for Proactiv in the US and Canada, with potential international leverage. This role involves the creation, development, execution, monitoring, and analysis of brand strategies, collaborating with various teams to identify growth opportunities and ensure all key performance indicators (KPIs) are met. The position also includes managing agency partners and assisting in the development of new brands and markets.

Responsibilities

• Drive annual brand planning process for Proactiv, coordinating cross-functional activities and managing timelines.
• Manage the effective execution of marketing plans and campaigns.
• Gather, analyze, and provide product, promotion, and creative recommendations for defined product brands.
• Deliver monthly brand reports to the internal team and analyze data to develop hypotheses and share recommendations for improvement.
• Oversee integration of PR, digital, and social media strategies that drive brand visibility and loyalty.
• Act as the liaison between all relevant departments for Canada, including agency partners.
• Build marketing plans and campaigns focused mostly on the US, working closely with the Sr Manager Brand Marketing & Go to Market (GTM).
• Ensure consistent brand positioning, style, and message across all touchpoints, adhering to legal and regulatory requirements.
• Translate the brand's vision at all touchpoints, partnering with DTC, CRM, Sales, and Creative teams.
• Leverage consumer insights to monitor market trends and support key decisions.
• Provide recommendations based on analytics and insights regarding distribution channels, brand share, and promotional effectiveness.
• Write creative briefs and provide direction for marketing/creative materials produced internally or externally.
• Assist Sr Manager, Brand Marketing & GTM in testing and developing new products and/or emerging markets.
• Lead cross-functional alignment on marketing assets for international partners.

Requirements

• Bachelor's degree in Marketing or related field.
• 3+ years' experience in CPG marketing, preferably in the Health & Beauty industry.
• Excellent verbal and written communication skills with proven problem analysis and problem-solving skills.
• Demonstrated expertise in brand strategy and brand development.
• Experience with omnichannel marketing, particularly with DTC brands.
• Formal presentation and organizational skills.
• Proactive and foresighted in identifying opportunities and risks to the business.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Experience in syndicated data analysis (e.g., Nielsen, IRI/Circana).
• Ability to prioritize and manage multiple tasks simultaneously.
• Drive for results and leadership skills in a team environment.

Nice-to-haves

• Experience in the Health & Beauty industry is a plus.
• Experience with DTC brands.