American Woodmark - Winchester, VA
posted 2 months ago
The Associate Channel Manager is a pivotal role within American Woodmark, focusing on the development and execution of strategic marketing initiatives. This position involves close collaboration with either Made-to-Order (MTO) or Made-to-Stock (MTS) Channel Managers or Senior Channel Managers to drive joint marketing campaigns, manage partner relationships, and analyze market trends. The goal is to maximize the effectiveness of channel marketing programs, which are essential for supporting product launches and digital initiatives for assigned MTO or stock products. The Associate Channel Manager will play a key role in ensuring that marketing efforts align with the company's commitment to customer satisfaction and excellence. In this role, the Associate Channel Manager will maintain regular communication with partners and the commercial team to support their marketing efforts. This includes working closely with the Digital Team to manage and update websites, monitor channel social media platforms, and ensure that online product listings on retailer sites are maintained to a best-in-class standard. The position also involves creating and managing promotional materials, coordinating product launch activities, and supporting the development of digital assets needed for successful product launches. The Associate Channel Manager will be responsible for analyzing market data, providing insights on product performance, and gathering competitive information to inform marketing strategies. The ideal candidate for this position will possess a blend of marketing experience, analytical skills, and the ability to build effective business relationships. They will thrive in a fast-paced, dynamic work environment and be adaptable to changing priorities. A strong focus on creativity, attention to detail, and excellent communication skills are essential for success in this role. The Associate Channel Manager will report directly to the Channel Manager and will not have any supervisory responsibilities.