Associate Community Manager - The Tradition on Caplewood

Landmark Properties - Tuscaloosa, AL

Full-time - Entry Level

Tuscaloosa, AL

Real Estate

About the position

The Associate Community Manager at The Tradition on Caplewood is a pivotal role responsible for effectively marketing the community and ensuring that leasing targets are met. This position prioritizes the needs and requests of prospects and residents, maintaining a high level of professionalism and courtesy at all times. The Associate Community Manager will work closely with the Community Manager and will be involved in various aspects of leasing, marketing, administration, financial management, personnel training, customer service, facilities management, and risk control. In the leasing and marketing domain, the Associate Community Manager will prepare marketing plans and develop innovative strategies to meet occupancy goals. This includes monitoring daily and weekly leasing reports to make informed pricing recommendations that ensure optimal rent growth. The role also requires ensuring compliance with corporate procedures and government laws regarding Fair Housing, as well as accurately entering data into the Entrata system for quality follow-up. The Associate Community Manager will project a favorable image of the community, generate and track prospective resident traffic, and oversee all tasks necessary to close sales, including conducting tours and maintaining the model unit. Additionally, the position involves managing social media channels to promote the property and executing renewal events. On the administrative side, the Associate Community Manager will ensure confidentiality of client and resident information, attend staff meetings, and maintain a clean and professional work environment. Financially, the role focuses on maximizing revenue and occupancy while operating marketing activities within the approved budget. The Associate Community Manager will also train leasing staff on effective marketing techniques and ensure adherence to Landmark LEASE protocols. Customer service is a key component of this role, as the Associate Community Manager will strive to understand and exceed the expectations of residents, prospective residents, clients, and vendors. This includes maintaining effective communication, creating monthly newsletters, and mediating resident conflicts. The position also involves assisting the Community Manager in property inspections and addressing maintenance issues, as well as enforcing community safety policies and documenting any violations of the lease agreement. Overall, the Associate Community Manager plays a crucial role in fostering a positive living environment and ensuring the community's success through effective management and engagement with residents.

Responsibilities

• Prepare marketing plans and develop new strategies and programs designed to meet occupancy goals
• Prepare/monitor daily and weekly leasing reports in order to make pricing recommendations to ensure optimal rent growth
• Ensure leasing staff complies with corporate procedures and government laws on Fair Housing
• Ensure all data is accurately entered in Entrata, resulting in quality follow-up
• Project a favorable image of the community to achieve property objectives and public recognition
• Generate and track traffic of prospective residents by utilizing effective marketing techniques
• Conduct/oversee all tasks necessary to close the sale, including making appointments, generating new leads, conducting tours, maintaining the model and traffic follow up
• Complete and submit required materials in a timely manner such as market surveys, marketing calendars, guest cards, and service requests
• Ensure all social media channels are updated regularly to promote the property
• Oversee renewal kick-off, including planning and executing events and implementing Community Ambassador zone walks
• Ensure confidentiality of client, resident, and company information
• Attend and contribute to all staff meetings and any special or emergency meetings
• Understand and adhere to the Landmark Properties policies and procedures
• Maintain a clean and professional work environment
• Report time and attendance
• Understand the lease document and all related addendums and be able to clearly communicate to residents, prospective residents, and parents all relative information
• Participate in all move-in and move-out related activities
• Manage time efficiently and effectively
• Assist in corporate projects as requested
• Maximizes revenue and occupancy
• Operates marketing activities within the confines of the marketing budget, deviating only with prior approval
• Ensure Landmark LEASE protocols are being practiced by all staff members
• Train leasing staff on how to market on campus and locations that students frequent
• Be familiar with and train the leasing staff on how to review and explain the lease document and all related addendums
• Understand the needs and expectations of residents, prospective residents, clients, and vendors and exceed their expectations
• Maintain active and effective communication with residents, parents, and university personnel
• Create and distribute the monthly newsletter and resident communications
• Direct roommate mediation and resolution of resident conflicts by encouraging the respect for and appreciation of individual differences
• Participate in resident retention programs
• Assist the Community Manager in creating and implementing a successful turn plan
• Regularly walk the property to identify and address maintenance issues
• Assist the Community Manager and maintenance team in quarterly inspections of each unit to identify and address maintenance issues
• Understand, communicate, and enforce community safety, emergency, and fire evacuation policies and procedures, providing emergency response and referral services and resources
• Document and address behaviors of residents that violate the law or the community lease agreement
• Identify and report safety and security risks to the Community Manager
• In the absence of the Community Manager, prepare and submit incident reports
• Assist the Community Manager in handling emergency situations in conjunction with the corporate team

Requirements

• Strong marketing and leasing skills
• Excellent communication and interpersonal skills
• Ability to manage time efficiently and effectively
• Knowledge of Fair Housing laws and regulations
• Proficiency in using property management software, preferably Entrata
• Experience in customer service and conflict resolution
• Ability to work collaboratively with a team
• Strong organizational skills and attention to detail

Nice-to-haves

• Experience in property management
• Familiarity with social media marketing
• Background in event planning
• Knowledge of local housing market trends

Benefits

• Health insurance
• Paid time off
• Professional development opportunities
• Employee discounts
• Flexible scheduling