Associate Creative Director, Copy - (Remote)

$120,550 - $230,400/Yr

USAA - Plano, TX

Full-time - Mid Level

Remote - Plano, TX

10,001+ employees

Credit Intermediation and Related Activities

About the position

At USAA, we are on a mission to facilitate the financial security of millions of U.S. military members and their families. We are seeking a dedicated Associate Creative Director - Copy to join our team. This role is pivotal in delivering best-in-class copywriting solutions through shared leadership of project teams alongside ACDs of design and video. The Associate Creative Director will be responsible for the creative direction of the copywriting discipline and will engage in hands-on execution of copy deliverables. This position allows for remote work from any location in the continental U.S., with occasional business travel required. The Associate Creative Director will contribute to the creative vision and execution of quality standards for each project. This includes overseeing and aiding in the execution of tactics that support creative platforms and concepts. The ACD will develop and lead teams in creating idea platforms and creative concepts, providing succinct and actionable feedback to creative teams. Day-to-day creative direction for multiple campaigns and projects will be a key responsibility, ensuring that all creative outputs meet brand standards and are delivered on time and within budget. In addition to managing the operating rhythm for creative and project teams, the ACD will proactively seek knowledge sharing and mentoring opportunities. They will also lead the creation and implementation of onboarding curriculum and processes for new team members, advocate for creative best practices, and identify challenges while proposing improvements for the broader creative discipline. Researching and sharing creative trends, strategies, and technologies will also be part of the role, ensuring that risks associated with business activities are effectively identified and managed in accordance with compliance policies.

Responsibilities

• Contributes to the creative vision and execution of quality standards for each project.
• Oversees and aids in the execution of tactics in support of creative platforms and concepts.
• Develops, and leads teams to develop idea platforms and creative concepts while providing succinct, actionable feedback to creative teams.
• Provides day-to-day creative direction for multiple campaigns and projects, ensuring creative and brand standards are met.
• Works closely with marketing partners to ensure all creative is produced on time, on budget and on brief.
• Manages operating rhythm for creative and project teams.
• Proactively looks for and initiates knowledge and experience sharing as well as mentoring opportunities.
• Leads creation and implementation of onboarding curriculum and processes for new team members.
• Helps develop and advocates for creative best practices, tools, and processes.
• Identifies challenges, imagines and proposes improvements for the broader creative discipline.
• Researches and shares creative trends, strategies and technologies.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelors degree; OR 4 years of related experience may be substituted in lieu of degree.
• 8 or more years of related experience within the creative development, design, copy, production and/or media planning functions and accountability for complex tasks and/or projects required.
• Subject-matter-expert knowledge of the function/discipline and demonstrated application of knowledge, skills and abilities towards work products required.
• Subject-matter-expert level of business acumen in the areas of the business operations, industry practices and emerging trends required.
• Knowledgeable of design practices such as brand development, user-centered experience design and digital design.
• Highly proficient computer skills, especially with Adobe Creative Suite applications.
• Knowledge of social media platforms and trends.
• Knowledge of marketing practices.

Nice-to-haves

• Digital portfolio required.
• Proven, extensive experience in writing, and overseeing the writing of, compelling and on-brand advertising copy across all relevant channels and tactics.
• Demonstrated expertise in leading creative project teams, providing day-to-day creative direction on concepts and copy for multiple campaigns and projects, while balancing innovation and brand standards.
• Proven expertise in leading, developing, and writing ideation and concepting of advertising and marketing campaigns.
• Demonstrated experience in fulfilling on creative briefs by establishing creative direction and setting output quality standards for creative outputs and deliverables, with a focus on advertising copy writing and conceptual ideation.
• Excellent presentation skills in representing creative project teams and creative outputs to stakeholders, including senior leadership.
• US military experience through military service or a military spouse/domestic partner.

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs
• Career path planning and continuing education assistance for professional goals.