Razorfish Health - Philadelphia, PA

posted about 1 month ago

Full-time - Senior
Philadelphia, PA
101-250 employees
Professional, Scientific, and Technical Services

About the position

The Associate Creative Director, Copy at Razorfish Health is a pivotal role focused on leading creative teams in the development of compelling copy for healthcare advertising. This position requires a blend of creative expertise, leadership skills, and extensive experience in healthcare professional (HCP) advertising. The ideal candidate will inspire their team, manage workloads effectively, and ensure high-quality output that meets client expectations. The role emphasizes collaboration with account management and creative teams to drive innovative campaigns that resonate with healthcare providers and patients alike.

Responsibilities

  • Help develop and review creative briefs that provide strategic insight and creative inspiration
  • Work with ACD, Art to produce standout and strategically focused concepts and campaigns
  • Take on appropriate projects and own them, start to finish
  • Manage and work independently, under tight deadlines, while juggling multiple projects
  • Estimate copy hours
  • Participate in client meetings
  • Lead concept presentations
  • Attend market research as appropriate
  • Share responsibility with Planning to shape strategic branding
  • Assign creative teams that are best suited for each project based on ability and workload
  • Manage workloads to maximize productivity of the Copy team, ensuring that everyone is busy and billable
  • Become the creative voice for your accounts
  • Develop good relationships with your clients
  • Work with Account Management to grow our business for existing clients
  • Work with Creative Management to address performance, workflow, and quality issues and develop long-range plans for the creative group
  • Lead the creative teams in development of concepts and execution of all projects
  • Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals
  • Demonstrate to clients that you understand their products and marketing challenges and are responsive to strategic and creative needs
  • Represent the agency at client meetings and social events as appropriate

Requirements

  • 10+ years' agency experience
  • 5-7+ years of HCP pharma experience
  • BA degree in Advertising, Communications, Fine Arts, or related field preferred
  • Proven track record of creative ability and judgment
  • Successful client contact experience
  • Ability to work collaboratively with Account Management
  • Excellent presentation skills
  • Experience in managing creative teams and multiple accounts
  • Commitment to go the extra mile in time and effort to produce the very best work

Benefits

  • Connect From Anywhere (CFA) policy allowing remote or hybrid work options
  • Collaborative and innovative work environment
  • Opportunities for professional growth and development
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