Associate Creative Director, Copy

$170,000 - $185,000/Yr

Inizio Evoke - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

About the position

In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. The Associate Creative Director, Copy (ACD Copy) is a team leader responsible for overseeing all copy development, ensuring overall quality of content and style to meet our clients' goals. As the ACD Copy, you will work in partnership with art leadership to generate advertising campaigns that can support relevant tactics. You are expected to understand and contribute to the visual expression of the ideas you put forth. This role can be hybrid in San Francisco or fully remote and reports to the VP, Creative Director. You will need to work West Coast hours and will be occasionally asked to travel to the client (in San Francisco).

Responsibilities

• Concept and create campaigns for multiple channels
• Structure a complete narrative across multiple touch points
• Bring new ideas appropriate to our clients' marketing strategy and brand tone
• Master presentation skills with the goal of selling great work through storytelling
• Strong partner with their art cohort to present work that surprises and excites
• Support planning and strategy in the development of creative or project briefs
• Participate in the evolution of brand personality and positioning
• Contribute to the daily execution of the workload
• Oversee creativity, consistency and quality of creative developed on assigned accounts, from assigned teams
• Upholds process for manuscript management. Ensure direct reports follow process
• Drive creative team to explore multiple extensions of campaign in tactical execution
• Comfortable mentoring direct reports on the needs of each channel
• Work with CD/GCD to set priorities and manage workloads for direct reports and self
• Participate in daily efforts on a pitch team and attend pitches
• Participate in brand planning meetings with client
• Collaborate with Planning and Strategy to establish and implement year-long strategic goals

Requirements

• 7+ years of experience in marketing/advertising communications on a full range of tactics
• Write clear, cohesive creative copy for multiple channels (print, digital, broadcast)
• Experience writing for HCPs
• Strong presentation skills, and understanding of client management and creative negotiation
• Ability to oversee others executing multiple projects and independently manage complex projects assigned
• Ability to understand timelines and proposed budgets and provide actionable feedback
• Understand how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
• Knowledge of AMA style
• Understand the principles of production (print, online, broadcast)

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Tuition reimbursement