Publicis Groupe - New York, NY

posted 2 months ago

Full-time - Senior
New York, NY
5,001-10,000 employees
Professional, Scientific, and Technical Services

About the position

The Associate Creative Director - Copy at CoLab is responsible for leading creative projects, managing copy teams, and developing strategic branding initiatives. This role combines hands-on creative work with management and leadership responsibilities, ensuring that projects are executed effectively and creatively while fostering strong client relationships.

Responsibilities

  • Help develop and review creative briefs that provide strategic insight and creative inspiration
  • Work with ACD, Art to produce standout and strategically focused concepts and campaigns
  • Take on appropriate projects and own them, start to finish
  • Manage and work independently, under tight deadlines, while juggling multiple projects
  • Estimate copy hours
  • Participate in client meetings
  • Lead concept presentations
  • Attend market research as appropriate
  • Share responsibility with planning to shape strategic branding
  • Assign creative teams best suited for each project based on ability and workload
  • Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable
  • Work closely with art, editorial and traffic departments to ensure that deadlines and budgets are met
  • Provide written and face-to-face feedback for annual performance reviews, as well as ongoing feedback throughout the year (written when requested)
  • Identify and Interview prospective creative candidates
  • Become the creative voice for your accounts
  • Develop good relationships with your clients
  • Work with account management to grow our business at existing clients
  • Work with creative management to address performance, workflow, and quality issues and develop long-range plans for the creative group
  • Lead the creative teams in development of concepts and execution of all projects
  • Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals
  • Demonstrate to clients that you understand their products and marketing challenges and are responsive to the strategic and creative needs
  • Represent the agency at client meetings and social events as appropriate

Requirements

  • 10+ years' agency experience
  • BA degree (Advertising, Communications, Fine Arts or related field preferred)
  • A proven track record of creative ability and judgment
  • Successful client contact experience
  • Ability to work collaboratively with account management
  • Excellent presentation skills
  • Successful experience in managing creative teams and multiple accounts
  • Commitment to go the extra mile in time and effort to produce the very best work

Benefits

  • Medical coverage
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • 401k
  • Paid time off
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