Associate Creative Director/Marketing Content Lead

Copeland - St. Louis, MO

Full-time - Senior

Remote - St. Louis, MO

10,001+ employees

Merchant Wholesalers, Durable Goods

About the position

About Us We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! We are looking for a high-caliber storyteller and writer with experience in leading strategic B2B content campaigns to lead our content development and elevate our brand narrative to new levels across our communications and marketing channels. This is an outstanding opportunity to grow and redefine marketing's impact on a fast-paced global organization of more than 18,000 employees! Based in Saint Louis, MO, you will lead our storytelling efforts to support the deployment of our new brand and narrative and help drive Copeland's transformation and growth. Working in close partnership with senior leaders, the Associate Creative Director/Marketing Content Lead will play a critical role in executing our brand story and voice, ensuring it resonates in key communication channels, initiatives, and marketing campaigns for Copeland. This position is ideal for a strategic writer and thinker who excels in a collaborative environment and is committed to elevating our brand through exceptional copywriting and content strategy. Additionally, this person will build and develop the writing team, process, and support our AI strategy in driving our brand-building and growth journey.

Responsibilities

• Innovate and implement creative solutions for complex marketing challenges.
• Write strategic copy and messaging to deploy our brand narrative and support company initiatives, including thought leadership and long-form copy, website content, social media, email campaigns, scriptwriting for videos, presentations, blog articles, and more.
• Provide strategic writing support for major change initiatives.
• Review and refine existing copy across all channels, ensuring consistency and effectiveness.
• Collaborate with communications and marketing leaders, colleagues and other department leads to ensure a cohesive visual and verbal brand story.
• Steward brand voice across various traditional and digital channels to support our key messaging on sustainability, community engagement, culture, people, and other corporate programs.
• Stay current on trends and best practices to keep our brand at the forefront of our industries.
• Collaborate with Brand, Product, Internal and External Comms, Campaigns and other cross-functional teams on a marketing and content calendar that is strategic in audience and seasonality and supports the cohesive brand narrative.
• Lead a global team of content specialists to produce high-quality, engaging stories supporting business and product initiatives, including awareness and demand generation campaigns, sales enablement, product launches, events, and promotional content, that are aligned to brand standards and strategic goals.

Requirements

• Bachelor's degree in either Business, Marketing, English, Communications
• 5+ years of experience in marketing, external/internal communications writing or copywriting in a related position
• Experience telling corporate sustainability stories, including development of corporate ESG reports.
• Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously
• Strong verbal and written communication skills with expertise in Microsoft Word, Excel, and PowerPoint

Nice-to-haves

• 7+ years of experience in an Enterprise marketing or a related position at an agency
• Experience or knowledge of industry or product B2B related marketing/communications
• Experience using and building processes around digital and AI platforms to enhance content creation, optimize workflows, and maintain industry-leading practices (e.g. Writer, Jasper, Anyword).
• Strategic and consultative partner, with validated communication and leadership skills.
• Experience with project management tools (i.e., Monday.com)
• Strong familiarity with B2B marketing and content strategies (owned, earned, paid)

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Work from home
• Vision insurance
• Flexible schedule