Mass General Brigham - Somerville, MA

posted 3 months ago

Full-time - Senior
Somerville, MA
Ambulatory Health Care Services

About the position

The Marketing and Communications Department (MarCom) at Mass General Brigham is searching for a talented Associate Creative Director who will play a critical role in implementing our Mass General Brigham brand across the healthcare system and find new, compelling ways to tell our story and propel the visual expression of our brand to the next level. This position presents the opportunity to shape creative strategies for a world-leading organization filled with highly talented and compassionate people who work to improve lives through better health. The Associate Creative Director will play an important role in bringing Mass General Brigham's brand to life by telling our story and helping patients find the care they need. The Associate Creative Director will report to the Director of Creative, who heads up the creative team and oversees all creative design executions within MarCom and across the organization. The Associate Creative Director will manage a variety of design projects to ensure the creative needs of the entities are met in a high-quality, effective, thoughtful, timely and cost-effective manner. With the Creative Director, the Associate Creative Director plays a critical role in developing and maintaining the visual strategy for the Mass General Brigham brand. The Associate Creative Director is responsible for the day-to-day management of creative initiatives, developing and mentoring creative talent and teams ensuring delivery of exceptional work that meets and exceeds expectations.

Responsibilities

  • Support the creative director to set the visual standards and overall creative strategies for the Mass General Brigham brand along with the brand team.
  • Execute design strategies that support brand positioning and messaging goals for the Mass General Brigham brand, entities, programs and initiatives across the system.
  • Ensure coherence of design and brand standards across various entities, programs and affiliates within the Mass General Brigham system.
  • Develop designs and user experiences for all channels including the Mass General Brigham website, print, emails, mobile, video, etc.
  • Support and coordinate the development of designs by other marketing personnel across the system to maintain a consistent approach to content presentation.
  • Manage the effective production of a wide range of creative projects through to completion within tight deadlines.
  • Help manage vendor relationships to meet the capacity and capability needs of the organization.
  • Lead innovation in our design function consistent with Mass General Brigham's dedication to innovation in patient care and medical discovery.
  • Manage and mentor colleagues to achieve high standards of excellence and professional growth.

Requirements

  • Bachelor's degree; advanced design degree strongly preferred.
  • Minimum 10-15 years agency or marketing experience required.
  • Track record of developing impactful work; developing, challenging and inspiring others to deliver their best work.
  • Extensive experience partnering with creative peers.
  • Deep understanding of marketing principles supporting the ability to manage a brand's visual identity effectively.
  • Strong understanding of designing and managing production for a range of media.
  • Ability to manage and collaborate with a wide variety of vendors and agency partners.
  • Impressive portfolio of communications projects displaying a keen aesthetic eye.
  • Ability to travel to all Mass General Brigham locations to supervise photo and video shoots.

Nice-to-haves

  • Experience working in health care preferred.
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