Associate Digital Copywriter

Spectrum Brands - Earth City, MO

Full-time - Entry Level

Earth City, MO

Chemical Manufacturing

About the position

The Associate Digital Copywriter at Spectrum Brands will play a crucial role in supporting key initiatives across the Global Pet Care and Global Home Care business units. This position involves creating engaging and brand-relevant copy for various digital platforms, including e-commerce, social media, and paid media. The role requires collaboration with multiple teams to ensure content accuracy, compliance, and alignment with brand guidelines, while also assisting senior team members on larger projects.

Responsibilities

• Write, edit and maintain all e-commerce product copy to adhere with online data standards and brand guidelines in a deadline-driven environment.
• Create compelling product description copy that adheres to retailer standards and brand guidelines.
• Create best-in-class enhanced 'below the fold' content compatible with various retailers' platforms.
• Work with design team to develop e-commerce brand store content on retailer platforms like Walmart and Amazon.
• Work with eMerchandising team to identify SEM and SEO keywords to write highly informative, purposeful product descriptions.
• Ensure all content is compliant with legal and regulatory standards.
• Write and edit paid media content targeting all levels of the funnel, including Meta, Amazon Display, Google Display, Programmatic and Search.
• Develop engaging media content that drives awareness, consumer interaction and conversion.
• Collaborate with Design team members to conceptualize image needs.
• Assist with miscellaneous copywriting needs, including website redesigns, marketing landing pages, and blog posts.
• Work with media team to write SEM content, including display URLs, Google descriptions and paid ad content.
• Research industry-related topics to develop content and stay current with industry writing and editorial trends.
• Participate in planning and scheduling of project requests and project kick-off calls.

Requirements

• BA/BS in Communications, Public Relations, Advertising or related field.
• At least 1 year of copywriting experience in digital marketing, advertising, social media, public relations or related field.
• Strong working creative portfolio demonstrating a focus on digital strategy and execution.
• Intermediate knowledge and experience in SEO and SEM best practices related to keyword research.
• Strong creative writing, communication and technical writing skills.
• Strong proofreading skills.
• Ability to research industry-related topics and conduct interviews with key stakeholders.
• High degree of attention to detail.
• Ability to multi-task in a fast-paced team environment.
• Working knowledge of Microsoft Office.

Nice-to-haves

• Background in e-commerce or consumer products environment.
• Agency experience is a plus.
• Adobe Workfront experience is a plus.

Benefits

• Full-time position with competitive salary.
• Opportunity to work in a hybrid office environment.