Snyk - Boston, MA
posted 24 days ago
Full-time
Boston, MA
Miscellaneous Manufacturing
About the position
As an Associate Digital Lifecycle Marketing Manager at Snyk, you will be responsible for driving user engagement and conversions through optimized digital journeys. This role involves creating, implementing, and iterating on core touchpoints that guide site visitors and nurture them towards achieving business goals.
Responsibilities
- Analyze on-site engagement and identify optimal user paths to optimize digital marketing technologies.
- Develop, customize, and integrate experience flows across digital platforms, including follow-up email nurture campaigns.
- Explore, define, and document on-site digital marketing tool implementations, integrations, and business processes.
- Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue.
- Identify customer pain points, ideate solutions to improve user experience, and generate ongoing insights to inform campaign strategy and optimization.
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
- Design iterative experimentation plans to continuously optimize and improve campaign effectiveness.
- Drive growth across key metrics (MQLs, Opps, pipeline, revenue) and report on performance regularly.
- Analyze trends, develop actionable insights, and share learnings across the organization.
Requirements
- 2+ years of experience in B2B digital marketing
- 1+ years of email marketing/CRM experience
- Strong understanding of digital marketing concepts (attribution, incrementality) and email marketing best practices (deliverability, privacy laws)
- Experience with digital technologies and user journeys (e.g., Chatbots, Interactive content, CRMs like Marketo)
- Marketo experience is required.
- Creative problem-solving skills and ability to tailor campaigns/messaging to different audience personas
- Agile and adaptable to a fast-paced startup environment
- Hands-on, curious, and eager to explore new domains and technologies.
