Associate Digital Manager, Pepticate & Fortini

$75,000 - $100,000/Yr

Danone - Rockville, MD

Full-time - Mid Level

Hybrid - Rockville, MD

5,001-10,000 employees

Food Manufacturing

About the position

The Associate Digital Manager (ADM) will be responsible for executing the digital marketing engagement strategy for two of the fastest growing brands at Nutricia (Pepticate & Fortini) and measuring the effectiveness of digital activities to optimize performance. This position works closely with the Category Director and brand managers to set priorities for the brands' digital marketing channels, executing engagement tactics across key digital channels, and building digital capabilities in line with Danone/Nutricia strategy.

Responsibilities

• Assist with developing the digital strategy supporting the growth ambitions of the 2 brands across all active channels.
• Support digital execution in coordination with key internal and external stakeholders (i.e. marketing, medical affairs, sales, IT/IS, customer service, digital agencies, etc.).
• Work closely with media agency and internal stakeholders to implement integrated, cross-channel digital marketing campaigns for both health care professionals and consumer target audiences.
• Collaborate with brand team on executing and measuring impact of key digital campaigns across channels such as email, search, CTV, social and web.
• Optimize search strategy and SEO initiatives. Monitor competitors and create competitive reports that provide ranking and any key learnings.
• Pull and evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with brand team on brainstorming creative strategies and continuously test digital products to improve customer engagement, drive growth and acquisition.
• Maintain social media calendar for short-term initiatives and long-term brand campaigns with consideration for web traffic and customer engagement metrics.
• Set up, deploy and monitor performance of all brand email communications.
• Partner with IT team to manage project technology requirements.
• Collaborate with other digital colleagues to execute digital strategies and tools to benefit brands.
• Keep up-to-date on the latest digital trends.
• Provide support of adhoc projects, as needed.

Requirements

• Bachelor's degree in business, marketing, data sciences, or related field required; MBA or other advanced degree preferred.
• Two plus (2+) years of experience in digital marketing and managing social media campaigns, utilizing content management and reporting tools across digital channels.
• Experience with Salesforce marketing cloud is strongly preferred.
• Experience with product listings, data feeds and web analytics is strongly preferred.
• Proficiency in Google Analytics and Google Tag Manager tools is a plus.
• Familiarity with CMS tools such as WordPress.
• Knowledge of social media calendar and monitoring tools is a plus.
• Knowledge and understanding of Social listening tools, SEO, SEM is a plus.
• Strong analytical, writing and presentation skills.
• Good project management skills and understanding of project management lifecycle.
• Ability to work in a fast-paced dynamic environment.
• Proven ability to effectively and efficiently drive performance across a matrix team.
• Ability to develop, measure, analyze and report on key performance indicators.
• Strong interpersonal skills and proven ability to communicate with employees at all levels of the organization.
• Ability to effectively organize and prioritize tasks to achieve established deadlines.
• Collaborates well within the organization, has a positive attitude and creates credibility with colleagues.
• Effective time management skills. Sets priorities and is able to manage multiple assignments and carry out responsibilities efficiently.

Nice-to-haves

• Experience with social media monitoring tools.
• Familiarity with digital marketing trends and best practices.

Benefits

• Medical
• Dental
• Vision
• Prescription Drug Coverage
• 401k Plan
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Flexible Time Off
• Paid Parental Bonding Leave