Associate Digital Manager, Pepticate & Fortini

$75,000 - $100,000/Yr

Danone - Rockville, MD

Full-time - Mid Level

Hybrid - Rockville, MD

5,001-10,000 employees

Food Manufacturing

About the position

The Associate Digital Manager (ADM) will be responsible for executing the digital marketing engagement strategy for two of Nutricia's fastest growing brands, Pepticate and Fortini. This role involves measuring the effectiveness of digital activities to optimize performance and collaborating closely with the Category Director and brand managers to prioritize digital marketing channels. The ADM will execute digital engagement tactics across various channels, including social media, email, and search, while continuously building digital capabilities in alignment with Danone/Nutricia's broader strategy.

Responsibilities

• Assist with developing the digital strategy supporting the growth ambitions of the 2 brands across all active channels.
• Support digital execution in coordination with key internal and external stakeholders.
• Work closely with media agency and internal stakeholders to implement integrated, cross-channel digital marketing campaigns.
• Collaborate with brand team on executing and measuring impact of key digital campaigns across channels.
• Optimize search strategy and SEO initiatives.
• Monitor competitors and create competitive reports that provide ranking and key learnings.
• Pull and evaluate end-to-end customer experience across multiple channels.
• Collaborate with brand team on brainstorming creative strategies and continuously test digital products.
• Maintain social media calendar for short-term initiatives and long-term brand campaigns.
• Set up, deploy, and monitor performance of all brand email communications.
• Partner with IT team to manage project technology requirements.
• Collaborate with other digital colleagues to execute digital strategies and tools.
• Keep up-to-date on the latest digital trends.
• Provide support for ad-hoc projects as needed.

Requirements

• Bachelor's degree in business, marketing, data sciences, or related field required.
• Two plus (2+) years of experience in digital marketing and managing social media campaigns.
• Experience with Salesforce marketing cloud is strongly preferred.
• Experience with product listings, data feeds, and web analytics is strongly preferred.
• Proficiency in Google Analytics and Google Tag Manager tools is a plus.
• Familiarity with CMS tools such as WordPress is a plus.
• Knowledge of social media calendar and monitoring tools is a plus.
• Knowledge and understanding of social listening tools, SEO, SEM is a plus.
• Strong analytical, writing, and presentation skills.
• Good project management skills and understanding of project management lifecycle.

Nice-to-haves

• MBA or other advanced degree preferred.
• Familiarity with online marketing strategies and marketing channels.
• Ability to work in a fast-paced dynamic environment.
• Proven ability to effectively drive performance across a matrix team.
• Strong interpersonal skills and proven ability to communicate with employees at all levels.

Benefits

• Medical
• Dental
• Vision
• Prescription Drug Coverage
• 401k Plan
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Flexible Time Off
• Paid Parental Bonding Leave