Exelixis - Alameda, CA
posted about 2 months ago
The Associate Digital Marketing Director - Social Media will be a key member of the Exelixis Marketing team, shaping the direction of our social media channels and executing campaigns across all product indications. Reporting to the Director of Digital Marketing, this role will support the development of digital initiatives, connecting brand objectives to media solutions, and identifying opportunities to optimize and pilot innovative marketing tactics. This position involves planning and executing high-quality, timely, and impactful digital customer experiences through social and other innovative media platforms, working closely with promo marketing, legal, regulatory, BI, and technology/CSAO partners. A successful candidate will have broad experience across multiple aspects of social media marketing, community, and platform management. This role will also own creative brief development and business requirements gathering for external agencies and internal partners. The ideal candidate has a strong pharma marketing and digital background, with solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications. Essential duties include planning and executing non-personal promotional healthcare provider programs to drive sales and grow market share of CABOMETYX for FDA-approved indications. The candidate will develop and implement high-impact digital customer experiences through social media and other innovative platforms in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners. They will translate marketing messaging and strategy into integrated, multi-channel marketing tactics, manage agency partners to ensure high-quality strategy, content, and execution, and guide the planning and execution of paid social media campaigns. The role also involves leading the development of social-first creative content, developing and enforcing best practices for social media delivery, and educating the organization on influencer engagement and activation for patient and customer benefit. The candidate will utilize internal analytics and external data to support insights and business-focused recommendations, create and oversee project plans, and ensure successful alignment of digital programs to brand goals and regulatory compliance.