Associate Digital Marketing Director

$154,000 - $217,000/Yr

Exelixis - Alameda, CA

Full-time - Senior

Alameda, CA

Professional, Scientific, and Technical Services

About the position

The Associate Digital Marketing Director - Social Media will be a key member of the Exelixis Marketing team, shaping the direction of our social media channels and executing campaigns across all product indications. Reporting to the Director of Digital Marketing, this role will support the development of digital initiatives, connecting brand objectives to media solutions, and identifying opportunities to optimize and pilot innovative marketing tactics. This position involves planning and executing high-quality, timely, and impactful digital customer experiences through social and other innovative media platforms, working closely with promo marketing, legal, regulatory, BI, and technology/CSAO partners. A successful candidate will have broad experience across multiple aspects of social media marketing, community, and platform management. This role will also own creative brief development and business requirements gathering for external agencies and internal partners. The ideal candidate has a strong pharma marketing and digital background, with solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications. Essential duties include planning and executing non-personal promotional healthcare provider programs to drive sales and grow market share of CABOMETYX for FDA-approved indications. The candidate will develop and implement high-impact digital customer experiences through social media and other innovative platforms in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners. They will translate marketing messaging and strategy into integrated, multi-channel marketing tactics, manage agency partners to ensure high-quality strategy, content, and execution, and guide the planning and execution of paid social media campaigns. The role also involves leading the development of social-first creative content, developing and enforcing best practices for social media delivery, and educating the organization on influencer engagement and activation for patient and customer benefit. The candidate will utilize internal analytics and external data to support insights and business-focused recommendations, create and oversee project plans, and ensure successful alignment of digital programs to brand goals and regulatory compliance.

Responsibilities

• Plan and execute non-personal promotional healthcare provider programs to drive sales and grow market share of CABOMETYX for FDA-approved indications.
• Develop and implement high-impact digital customer experiences through social media and other innovative platforms in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
• Translate marketing messaging and strategy into integrated, multi-channel marketing tactics.
• Manage agency partners to ensure high-quality strategy, content, and execution.
• Guide the planning and execution of paid social media campaigns.
• Lead the development of social-first creative content.
• Develop and enforce best practices for social media delivery.
• Educate the organization on influencer engagement and activation for patient and customer benefit.
• Utilize internal analytics and external data to support insights and business-focused recommendations.
• Create and oversee project plans and ensure key milestones, dependencies, and timelines are communicated across stakeholders.
• Identify process improvements and set standards for an excellent customer experience.
• Develop A/B testing plans and content requirements for campaign optimization.
• Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization.
• Ensure successful alignment of digital programs to brand goals and regulatory compliance.
• Lead the tactic submission for RAMP review and approval, coaching agencies on the process.
• Collaborate with the data and analytics team on marketing data integrations and reporting dashboards.
• Evaluate campaign effectiveness through measurement and KPI development to ensure positive ROI and brand objective achievement.
• Provide expertise on digital best practices and use data-driven insights to continuously optimize the marketing plan.

Requirements

• BS/BA degree in related discipline and 11 years of related experience; or MS/MBA degree in related discipline and 9 years of related experience; or Equivalent combination of education and experience.
• Broad experience across social media marketing, with deep expertise in at least three of the following: Paid Social, Organic Social Media, Content Creation, Social Listening & Analytics, Community Management, Influencer Engagement, and Platform Management (Sprinklr, Sprout Social etc).
• Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics.
• Deep familiarity with paid media, including campaign buying and optimization.
• Highly experienced with social media management platforms such as Sprinklr.
• Solid understanding of digital marketing tech platforms and their value to cross-functional partners.
• Proven ability to connect brand objectives with media solutions.
• Exceptional agency management skills to drive projects forward and remove roadblocks.
• Proficient in communicating business requirements to internal tech and external agency partners.
• Strong organizational and time management skills; proven ability to manage and complete multiple priorities and projects effectively.
• Demonstrated experience with data integration, analytics, and customer mastering.
• Proven ability to build trusted relationships with cross-functional team members, demonstrating strong teamwork and collaboration skills.
• Strong knowledge of social media regulations.
• Understanding of FDA regulations for pharmaceutical drug promotions, experience with RAMP review processes, and partnering with Regulatory and Legal teams.
• Excellent communication skills, with the ability to effectively tell stories and establish collaborative relationships.
• Self-starter with excellent interpersonal skills, decision-making, and problem-solving abilities.
• Analytical mindset that enhances social media content development.
• Fluency in social media analytics across major platforms, with the ability to apply data and analysis to drive decision-making.
• Strong planning, critical thinking, and problem-solving skills to meet goals within time and budget constraints.
• Bias for action, a strong sense of immediacy, and drive to achieve objectives.
• Learning mindset with the ability to apply learning to various situations.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Vision insurance