Exelixis - Alameda, CA
posted about 2 months ago
The Associate Digital Marketing Director - Social Media will play a pivotal role within the Exelixis Marketing team, focusing on the strategic direction and execution of social media campaigns across various product indications. This position reports directly to the Director of Digital Marketing and is integral in developing digital initiatives that align brand objectives with effective media solutions. The successful candidate will be responsible for identifying opportunities to optimize and pilot innovative marketing tactics, ensuring that high-quality, timely, and impactful digital customer experiences are delivered through social media and other innovative platforms. In this role, the Associate Director will collaborate closely with various internal teams, including promotional marketing, legal, regulatory, business intelligence, and technology partners, to ensure that all marketing efforts are compliant and effective. The candidate will also be tasked with developing creative briefs and gathering business requirements for both external agencies and internal stakeholders. A strong background in pharmaceutical marketing and digital strategies is essential, as the role requires a solid understanding of how to leverage technology and data to meet brand objectives for a pharmaceutical product with multiple indications. The position involves planning and executing non-personal promotional healthcare provider programs aimed at driving sales and increasing market share for CABOMETYX. The Associate Director will lead the development of social-first creative content, manage agency partners to ensure high-quality strategy and execution, and guide the planning of paid social media campaigns. Additionally, the role includes educating the organization on influencer engagement and activation, utilizing analytics to support insights and recommendations, and ensuring alignment of digital programs with brand goals and regulatory compliance. The ideal candidate will possess a blend of creativity, analytical skills, and a deep understanding of social media marketing, making them a key player in the success of Exelixis's marketing efforts.