Associate, Digital Marketing

$95,000 - $125,000/Yr

BlackRock - New York, NY

Full-time - Mid Level

Remote - New York, NY

Funds, Trusts, and Other Financial Vehicles

About the position

The Associate, Digital Marketing role at BlackRock's US Wealth Advisory focuses on managing marketing campaigns to drive commercial outcomes for the Alternatives business. This position involves collaborating with various teams to create and execute strategies that engage financial advisors through digital content and multi-channel campaigns, ultimately facilitating conversations with the sales team to enhance commercial impact.

Responsibilities

• Create campaign strategy and manage end-to-end execution of campaigns to commercialize BlackRock's Alternatives platform.
• Align with product marketing, sales, and strategy teams on go-to-market narratives.
• Optimize the BLK.com experience to maximize visitors, engagement, and conversion to sales leads.
• Manage paid and owned marketing channels, including paid & organic search, email, social, and banners.
• Develop reporting to track and communicate campaign performance and distribute to key stakeholders.
• Participate in a high-performance team culture that encourages autonomy, creativity, innovation, testing and learning, and quantifiable impact.

Requirements

• 3-5 years of experience in digital marketing.
• Data-driven marketer with a background in B2B or B2C campaign planning and execution.
• Analytical skills to regularly test & learn, interpret campaign data and metrics.
• Ability to work collaboratively with non-marketing stakeholders and partner on projects.
• Writing and editing abilities for web, banner, and email copy.
• Interest or affinity with financial services / asset management industry.
• Experience working with marketing automation and analytics platforms like Eloqua, Adobe Analytics, or Google Analytics.
• Bachelor's degree in Marketing or similar.

Nice-to-haves

• Prior asset management experience.

Benefits

• Strong retirement plan
• Tuition reimbursement
• Comprehensive healthcare
• Support for working parents
• Flexible Time Off (FTO)