Associate Digital Product Manager

Generac Power Systems - Pewaukee, WI

Full-time - Mid Level

Pewaukee, WI

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Associate Digital Product Manager at Generac Power Systems is responsible for leading the digital experience strategy for a group of products or solutions. This role involves collaboration with various business partners to identify growth opportunities and drive product innovation, ensuring a user-first approach in product management.

Responsibilities

• Act as the digital experience subject matter expert for a vertical of products and solutions.
• Collaborate with key business partners in Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify opportunities for growth.
• Identify needs and pain points of users, translating them into detailed user stories for the development team.
• Manage content optimization, personalization, and testing strategies in the content management system.
• Monitor and analyze product performance and conduct market research to identify opportunities for product improvement and innovation.
• Work closely with design, development, and marketing teams to ensure successful product development and launch.
• Test new features and functionality and facilitate stakeholder testing to ensure product stability.
• Gather data, feedback, and research to support prioritization of product backlog, balancing customer needs, business goals, and technical constraints.
• Communicate product updates and insights to stakeholders, ensuring transparency and alignment.
• Stay current with industry trends, competitor products, and emerging technologies to inform product strategy.

Requirements

• Bachelor's degree in business, computer science, marketing, or related field; or equivalent experience.
• 3-5 years of experience in digital product management.
• Proven track record of setting and driving outcome-based product metrics.
• Passion for creating exceptional user experiences and a user-first mindset.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Foundational knowledge of product management best practices.
• Proven ability to articulate a business case to stakeholders and customers.