Sanofi - Cambridge, MA
posted 4 months ago
As an Associate Director of Account Engagement Marketing - Digital, you will play a pivotal role in the Rare Blood Disorders Team, contributing to the acceleration of drug discovery and development. This position is designed for individuals who are passionate about making a difference in the lives of patients and their families affected by rare diseases. You will be part of an innovative global healthcare company that is committed to transforming the lives of people with immune challenges, rare diseases, blood disorders, cancers, and neurological disorders. Your expertise will be critical in helping our teams to revolutionize treatment and improve products by understanding unmet needs and driving progress that impacts millions of patients worldwide. In this role, you will support the development and deployment of a comprehensive digital engagement strategy. This involves generating deep customer insights to identify points of friction and unmet needs throughout the customer experience journey. You will monitor performance measurement systems and continuously review customer intelligence and feedback to enhance the customer experience both in real-time and for the long term. Collaboration is key, as you will work closely with cross-functional counterparts to ensure that brand strategy and customer engagement strategies are effectively aligned with the future vision of the company. Your responsibilities will include executing and managing tailored omnichannel engagement strategies and hyper-personalized content plans that align with customer journeys and stakeholder networks. You will collaborate with cross-functional teams and channel leads to align strategies and manage engagement activities. Additionally, you will support the deployment of modular content and B2B offerings, develop content calendars aligned with key events, and manage budgets and performance metrics. Driving innovation in customer engagement across digital channels will also be a significant part of your role, as you work with the digital lead to execute on brand and customer engagement strategies, design the architecture, build content for HCP-facing websites, and manage other digital channels.