Associate Director, Communication & Omni-Channel Marketing (Hybrid)

BD - Franklin Lakes, NJ

Full-time - Senior

Onsite - Franklin Lakes, NJ

Miscellaneous Manufacturing

About the position

The Associate Director, Communication & Omni-Channel Marketing is responsible for developing and executing external product and solution communication strategies to enhance brand awareness and competitiveness. This role involves creating impactful content, managing lead generation, and ensuring a consistent customer experience across various channels. The position also includes overseeing a remote team and collaborating with marketing leadership to align on campaign goals and strategies.

Responsibilities

• Develop and lead the creation and execution of external product and solution communication strategies.
• Create and deploy impactful content focused on products and solutions to increase brand awareness.
• Translate marketing tactics into integrated programs and campaigns to engage customers throughout their buying journey.
• Manage lead generation and campaign tracking to increase awareness and demand for BD Medical - Pharmaceutical Systems products.
• Advise and execute marketing communications and campaigns across various channels including digital and public relations.
• Create content on strategic products for publication and sharing by associates.
• Drive demand creation activities across regions to achieve specific business goals in collaboration with marketing teams.
• Design and complete global multi-year strategies and optimize demand creation approaches.
• Lead weekly Promotional Review Committee meetings to influence positive outcomes and report critical metrics.

Requirements

• Bachelor's degree required; MBA preferred with a concentration in marketing or communications.
• 10 years of marketing experience, preferably in the medical device or pharmaceutical industry.
• Experience in various marketing roles, both global and regional.
• People management experience is ideal.
• Strong written and verbal communication skills with experience in content creation for various channels.
• Experience in digital marketing and tradeshow strategy and planning.

Nice-to-haves

• Experience working with diverse cultures and leading remote teams.
• Proven ability to connect strategy to purpose and inspire others.

Benefits

• Competitive salary range of $184K - $233K per year.
• Opportunities for professional development and growth.
• Supportive work environment that values collaboration and innovation.