Associate Director, Consumer Marketing

$172,900 - $216,100/Yr

Dainippon Sumitomo Pharma - Providence, RI

Full-time - Mid Level

Remote - Providence, RI

About the position

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S., Canada, and Europe, focused on addressing patient needs in various therapeutic areas including oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. The Associate Director, Consumer Marketing will play a pivotal role in driving the success of ORGOVYX, a key product in the company's portfolio. This position requires a motivated and collaborative marketer who is patient-centric and capable of executing impactful consumer campaigns. The role involves developing key patient resources aimed at increasing brand awareness and educating patients about the treatment process. The Associate Director will lead the development and execution of consumer/patient campaigns, ensuring that messaging is translated into patient-friendly content across various touchpoints. This includes managing the ORGOVYX Patient Ambassador Program, which features patient stories, and overseeing the creation of educational materials for healthcare providers and specialty pharmacies. The position also requires strong cross-functional collaboration with various teams, including Omnichannel, Patient Services, Market Access Marketing, and Sales, to ensure cohesive marketing strategies. Additionally, the Associate Director will utilize insights and data to optimize marketing tactics and monitor performance against key metrics. Agency management is also a critical component of this role, as it involves ensuring that deliverables are produced on strategy, within timelines, and on budget. Compliance with legal and regulatory standards is paramount, and the Associate Director will work closely with the promotional review committee to ensure all marketing activities adhere to these standards. This position is remote but requires periodic travel for collaboration with key partners and will report to the Senior Director, Omnichannel and Consumer Marketing.

Responsibilities

• Lead the development and execution of consumer/patient campaign for ORGOVYX.
• Translate brand strategy into patient-friendly content across key touchpoints throughout the patient journey.
• Lead the execution and rollout of patient materials for HCP offices, nurses, specialty pharmacies, and in-office dispensing pharmacies.
• Manage the ORGOVYX Patient Ambassador Program and content featuring patient stories.
• Cultivate strong relationships and drive collaboration with all cross-functional partners including Omnichannel, Patient Services, Market Access Marketing, HCP Marketing, Sales Training, Sales, Regulatory, Legal, Medical, Analytics, Operations, and Market Research.
• Work closely with the Omnichannel Marketer to ensure the pull-through of digital and social channels.
• Partner with analytics and market research to understand patient and market insights, optimize marketing tactics, and monitor performance against key metrics.
• Manage relationships with agencies to produce deliverables on strategy, within timelines, on budget, and with measurable outcomes.
• Ensure all marketing activities comply with legal and regulatory standards, coordinating closely with the promotional review committee.
• Contribute to the development of strategic and tactical marketing brand plans.
• Oversee management of patient starter programs and develop resources that support patient education.

Requirements

• Minimum 8-12 years of relevant experience in biotech or pharmaceutical industry (6-8 years with a Master's degree), including marketing roles of increasing responsibility.
• Consumer DTC and/or patient marketing experience required.
• Prior oncology experience preferred.
• Co-promotion or alliance experience preferred.
• Ability to travel as needed for limited in-person collaboration sessions.

Nice-to-haves

• Experience in managing complex projects through Medical, Legal, and Regulatory approval.
• Strong communication and interpersonal skills.
• Ability to influence without authority across functions and levels.
• Strong vendor and agency management track record, including resource allocation and budget management.
• Self-starter who functions well both independently and within a team.
• Ability to both think big picture and manage execution details, including connecting the dots to identify interdependencies.

Benefits

• Merit-based salary increases
• Short incentive plan participation
• Eligibility for 401(k) plan
• Medical, dental, vision, life and disability insurances
• Unlimited paid time off
• 11 paid holidays plus additional time off for a shut-down period during the last week of December
• 80 hours of paid sick time upon hire and each year thereafter