Associate Director, Consumer Marketing

$172,900 - $216,100/Yr

Dainippon Sumitomo Pharma - Lansing, MI

Full-time - Mid Level

Remote - Lansing, MI

About the position

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan, with key operations in the U.S., Canada, and Europe. We are currently seeking a motivated, highly collaborative, patient-centric, and talented marketer for the role of Associate Director, Consumer Marketing. This role will work with members of the commercial team within an alliance partnership to drive the success of ORGOVYX. The Associate Director will be responsible for driving impactful execution of the consumer/patient campaign, messaging, and leading the development of key patient resources that will grow patient brand awareness, drive patient requests for ORGOVYX, and provide patient education for starting and staying on treatment. This position is remote with periodic travel required for collaboration with key partners. The Associate Director will report to the Senior Director, Omnichannel and Consumer Marketing. The role encompasses various responsibilities including leading the development and execution of consumer/patient campaigns, translating brand strategy into patient-friendly content, managing the ORGOVYX Patient Ambassador Program, and ensuring compliance with legal and regulatory standards. The candidate will also be expected to cultivate strong relationships with cross-functional partners and manage agency relationships to produce deliverables on strategy, within timelines, and on budget. The ideal candidate will have a strong background in the biotech or pharmaceutical industry, with a minimum of 8-12 years of relevant experience, including marketing roles of increasing responsibility. Experience in consumer DTC and/or patient marketing is required, with prior oncology experience preferred. The role requires a self-starter who can function well both independently and within a team, with exceptional project leadership skills and the ability to influence without authority across functions and levels.

Responsibilities

• Lead the development and execution of consumer/patient campaign for ORGOVYX.
• Translate brand strategy into patient-friendly content across key touchpoints throughout the patient journey.
• Lead the execution and rollout of patient materials for HCP offices, nurses, specialty pharmacies and in-office dispensing pharmacies.
• Manage the ORGOVYX Patient Ambassador Program and content featuring patient stories.
• Cultivate strong relationships and drive collaboration with all cross functional partners including Omnichannel, Patient Services, Market Access Marketing, HCP Marketing, Sales Training, Sales, Regulatory, Legal, Medical, Analytics, Operations, and Market Research.
• Work closely with the Omnichannel Marketer to ensure the pull-through of digital and social channels.
• Partner with analytics and market research to understand patient and market insights, optimize marketing tactics, and monitor performance against key metrics.
• Manage relationships with agencies to produce deliverables on strategy, within timelines, on budget, and with measurable outcomes.
• Ensure all marketing activities comply with legal and regulatory standards, coordinating closely with the promotional review committee.
• Contribute to the development of strategic and tactical marketing brand plans.
• Oversee management of patient starter programs and develop resources that support patient education.

Requirements

• Minimum 8-12 years of relevant experience in biotech or pharmaceutical industry (6-8 years with a Master's degree), including marketing roles of increasing responsibility.
• Consumer DTC and/or patient marketing experience required.
• Prior oncology experience preferred.
• Co-promotion or alliance experience preferred.
• Ability to travel as needed for limited in person collaboration sessions.

Nice-to-haves

• Experience in managing complex projects through Medical, Legal, and Regulatory approval.
• Strong vendor and agency management track record, including resource allocation and budget management.

Benefits

• Base salary range of $172,900 to $216,100.
• Opportunity for merit-based salary increases.
• Short incentive plan participation.
• Eligibility for 401(k) plan.
• Medical, dental, vision, life and disability insurances.
• Unlimited paid time off.
• 11 paid holidays plus additional time off for a shut-down period during the last week of December.
• 80 hours of paid sick time upon hire and each year thereafter.