Associate Director, Consumer Marketing

$172,900 - $216,100/Yr

Dainippon Sumitomo Pharma - Indianapolis, IN

Full-time - Mid Level

Remote - Indianapolis, IN

About the position

Sumitomo Pharma Co., Ltd. is seeking a motivated and highly collaborative marketer for the role of Associate Director, Consumer Marketing. This position is integral to the commercial team within an alliance partnership, focusing on the success of ORGOVYX. The Associate Director will be responsible for the impactful execution of consumer and patient campaigns, developing key patient resources aimed at increasing brand awareness, driving patient requests for ORGOVYX, and providing essential education for patients starting and continuing their treatment. This role is remote but requires periodic travel for collaboration with key partners and will report to the Senior Director of Omnichannel and Consumer Marketing. The Associate Director will lead the development and execution of the consumer/patient campaign for ORGOVYX, creating core assets such as online video content and point-of-care materials to enhance patient engagement. They will translate brand strategy into patient-friendly content across various touchpoints throughout the patient journey. Additionally, the role involves managing the ORGOVYX Patient Ambassador Program, which features patient stories, and ensuring strong collaboration with cross-functional partners, including Omnichannel, Patient Services, Market Access Marketing, and others. The position also requires the Associate Director to partner with analytics and market research teams to understand patient and market insights, optimize marketing tactics, and monitor performance against key metrics. They will manage relationships with agencies to ensure deliverables are produced on strategy, within timelines, and on budget. Compliance with legal and regulatory standards is crucial, and the Associate Director will contribute to the development of strategic and tactical marketing brand plans while overseeing patient starter programs and resources that support patient education.

Responsibilities

• Lead the development and execution of consumer/patient campaign for ORGOVYX.
• Translate brand strategy into patient-friendly content across key touchpoints throughout the patient journey.
• Lead the execution and rollout of patient materials for HCP offices, nurses, specialty pharmacies, and in-office dispensing pharmacies.
• Manage the ORGOVYX Patient Ambassador Program and content featuring patient stories.
• Cultivate strong relationships and drive collaboration with all cross-functional partners including Omnichannel, Patient Services, Market Access Marketing, HCP Marketing, Sales Training, Sales, Regulatory, Legal, Medical, Analytics, Operations, and Market Research.
• Work closely with the Omnichannel Marketer to ensure the pull-through of digital and social channels.
• Partner with analytics and market research to understand patient and market insights, optimize marketing tactics, and monitor performance against key metrics.
• Manage relationships with agencies to produce deliverables on strategy, within timelines, on budget, and with measurable outcomes.
• Ensure all marketing activities comply with legal and regulatory standards, coordinating closely with the promotional review committee.
• Contribute to the development of strategic and tactical marketing brand plans.
• Oversee management of patient starter programs and develop resources that support patient education.

Requirements

• Minimum 8-12 years of relevant experience in the biotech or pharmaceutical industry (6-8 years with a Master's degree), including marketing roles of increasing responsibility.
• Consumer DTC and/or patient marketing experience required.
• Prior oncology experience preferred.
• Co-promotion or alliance experience preferred.
• Ability to travel as needed for limited in-person collaboration sessions.

Nice-to-haves

• Experience in managing complex projects through Medical, Legal, and Regulatory approval.
• Strong vendor and agency management track record, including resource allocation and budget management.

Benefits

• Merit-based salary increases
• Short incentive plan participation
• Eligibility for 401(k) plan
• Medical, dental, vision, life and disability insurances
• Unlimited paid time off
• 11 paid holidays plus additional time off for a shut-down period during the last week of December
• 80 hours of paid sick time upon hire and each year thereafter.