Associate Director, Creative Services

Bentley University - Waltham, MA

Full-time - Mid Level

Waltham, MA

Educational Services

About the position

The Associate Director, Creative Services at Bentley University is responsible for collaborating with internal stakeholders to create a variety of campaign elements, print designs, environmental branding, signage, infographics, and digital assets. This role involves high-volume creative production while ensuring adherence to design standards and brand guidelines. The position requires both independent work and collaboration with other designers, marketing managers, and developers, reporting directly to the Design Director within the Marketing and Communications division.

Responsibilities

• Design new and update print items including brochures, postcards, posters, invitations, and direct mail.
• Produce various elements for fully integrated brand campaigns and events including design systems, logos, infographics, and signage.
• Create digital assets including banner ads, social media assets, and graphics.
• Package print work for production using style sheets and master pages for layout and brand consistency.
• Maintain a strong understanding of brand standards and act as a brand ambassador with internal partners.
• Present creative to internal partners using thoughtful rationale.
• Follow current design trends, innovative technologies, and modern design and typographic principles.
• Develop compelling editorial design for the Bentley alumni magazine and other annual reports.
• Participate in conceptual ideation for larger integrated campaigns as needed.
• Support environmental branding efforts, both interior and exterior, including partnering with production manager, facilities, and outside vendors.
• Collaborate with multimedia producer to concept, plan, and give art direction to photographers, videographers, and illustrators as needed.

Requirements

• Bachelor's degree in graphic/visual design or related field.
• Minimum of 5 years of professional experience in graphic design.
• Experience in print (traditional offset and digital technologies), modern responsive web design, and environmental graphics.
• Experience in providing effective design support for high-profile events such as Commencement, conferences, and executive presentations.
• Proficiency with Adobe Creative Cloud (InDesign, Illustrator, and Photoshop).
• Advanced typography skills, color sense, and photography aesthetic.
• Demonstrates the capability to consistently adhere to and uphold brand principles across all design projects.

Nice-to-haves

• Agency experience.
• Higher Education experience.
• Proficiency with additional design platforms including Canva, XD/Sketch/Figma, Drupal, Anthology, or Slate.
• Experience with editing photo and video or creating animations.
• Online portfolio included in resume is strongly preferred.