University of Delaware - Newark, DE
posted 2 months ago
The Associate Director, Creative Video at the University of Delaware is a pivotal role within the Department of Athletics, Community & Campus Recreation (DACCR). This position is dedicated to upholding the departmental mission of 'Achieving Excellence Together' and plays a crucial part in the post-production of video and multimedia services that provide both internal and external content. Reporting to the Senior Associate AD for External Relations, the Associate Director is responsible for the creative direction and production of video content that supports the University of Delaware Athletics and Community & Campus Recreation initiatives. In this role, the Associate Director will drive storytelling through video and multimedia content, ensuring distribution across various platforms including bluehens.com, social media, newsletters, and in-game digital displays. The position involves overseeing the production and development of social media video content, which includes hype pieces, behind-the-scenes features, and video reports. Collaboration with the communications team is essential to ideate creative storytelling angles that are modern and timely, promoting the Delaware Athletics brand effectively. The Associate Director will also provide comprehensive coverage of major events from a storytelling perspective, including Fandemonium, Season Kick-Offs, National Signing Days, and community outreach efforts. Responsibilities extend to creating, producing, and posting video features, conducting on-camera interviews, and supporting the development of broadcast and stream commercial spots. Coordination with corporate sales and Athletics Development is necessary to execute online deliverables and promote events. Additionally, the Associate Director will gather footage from home events and practices, edit photography and audio for digital platforms, and collaborate with the marketing department to advertise ticket promotions and events. The role includes distributing event highlights to regional media outlets to enhance Delaware Athletics' exposure. A key aspect of this position is the recruitment, training, and supervision of video production staff, including interns and student volunteers, while maintaining video archiving efforts and performing miscellaneous job-related duties as assigned.