Associate Director, Creative

KICKS CREW - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Associate Director, Creative at KICKS CREW is responsible for crafting and maintaining a unique brand personality that resonates with the target audience. This role involves overseeing brand guidelines, designing physical assets, leading creative campaigns, and managing a diverse team of creatives. The position requires strong analytical skills to interpret campaign performance and refine strategies, ensuring consistency across all brand channels.

Responsibilities

• Craft and maintain a unique brand personality that resonates with our target audience.
• Oversee and enforce KICKS CREW brand guidelines to ensure consistency in brand design, experience, and tone of voice across all platforms.
• Design and produce a variety of physical assets, including packaging, promotional materials, and event displays.
• Lead and drive the creative process for campaigns, analyzing campaign performance using data analytics tools.
• Build, lead, and manage a diverse team of creatives, including graphic designers, motion designers, and photographers.
• Oversee the design and storytelling across all brand channels, including our website, email communications, social media, and editorial content.
• Collaborate with external partners on creative projects while effectively managing budgets.

Requirements

• Minimum 7 years of experience in digital media publishing, social media, communications or marketing at an agency, in-house or equivalent experience.
• Strong analytical skills with the ability to interpret data and translate insights into actionable creative strategies.
• Excellent written and verbal communication skills in English; able to interact with customers in a clear and concise manner.
• Must be able to prioritize work and manage time effectively; thrives in a fast-paced, independent, multifaceted environment.
• Highly organized with demonstrated attention to detail.
• Experience working with Sketch, Adobe Creative Suite, Asana, Airtable, etc.

Nice-to-haves

• Understanding / experience of online marketplace & e-commerce branding a big plus.
• Demonstrated ability in ideating, creating and implementing large-scale and unique creative brand campaigns.

Benefits

• Competitive compensation package, benefits and equity to ensure we create the best environment for our people.
• Chances to work with a young, energetic and international team with respectful and fun company culture.
• Flexible working arrangements.
• Casual work attire.
• Staff discount to get your favorite sneakers!