Associate Director, Creators

$122,500 - $122,500/Yr

HelloFresh - Boulder, CO

Full-time - Mid Level

Boulder, CO

Merchant Wholesalers, Nondurable Goods

About the position

The Associate Director, Creators at HelloFresh is responsible for developing and executing a performance-driven influencer marketing strategy across multiple brands, including HelloFresh, GreenChef, Factor75, and EveryPlate. This role involves overseeing influencer content creation, distribution, and campaign optimization, with a strong focus on high-value customer acquisition. The position requires collaboration with various marketing teams and stakeholders to enhance the company's influencer marketing efforts and drive measurable results.

Responsibilities

• Develop and execute a performance-driven influencer marketing strategy across multiple brands.
• Oversee influencer content creation, distribution, and campaign optimization.
• Lead the strategy for influencer marketing with a focus on scaling in-house bookings.
• Refine the company's point of view on influencer marketing and revamp internal processes.
• Conduct deep dive analysis into creator performance and compile learnings to define areas of focus.
• Coach, develop, manage, and lead a direct report team responsible for partnerships.
• Establish and foster positive relationships with existing and prospective creators.
• Collaborate with cross-functional teams to execute integrated marketing campaigns.
• Manage the influencer marketing budget and optimize the mix to achieve targets.
• Create and optimize influencer learning plans and operating models.
• Work with the measurement team to develop proprietary measurement frameworks for creator programs.
• Represent the influencer team in business reviews and collaborate with senior marketing leaders.

Requirements

• 7+ years of professional experience in influencer marketing and/or performance marketing roles.
• 2+ years of team management and leadership experience.
• Experience in eCommerce and/or subscription business models (preferred).
• Expertise in creator campaign strategies and execution.
• Proficiency in data visualization tools (e.g., Tableau) and Microsoft Excel.
• In-depth knowledge of social media and creator platforms and tactics.
• Bachelor's degree in Marketing, Business, or a related field.

Nice-to-haves

• Experience in building and managing an in-house influencer marketing practice.
• Knowledgeable about the creator industry and economy, trends, and best practices.

Benefits

• Competitive salary
• 401k with company match that vests immediately upon participation
• Company equity plan based on role
• Generous PTO, including sabbatical
• Parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans
• Access to 7 different Employee Resource Groups (ERGs)
• Inclusive, collaborative, and dynamic work environment