Associate Director, Customer Marketing

BAYADA Home Health Care - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Ambulatory Health Care Services

About the position

BAYADA Home Health Care has an immediate opening for the position of Associate Director, Customer Marketing. As a key member of the Lead Generation Marketing team, the Associate Director, Customer Marketing will be responsible for redefining how BAYADA Home Health Care communicates with prospective and current clients and referral sources, strategically positioning the organization as a best-in-class home health care provider. This role will lead customer lifecycle marketing campaigns and implement strategies to inform, attract, and retain customers across multiple lines of business. BAYADA Home Health Care has been helping people have a safe home life with comfort, independence, and dignity since 1975. BAYADA provides a full range of clinical care and support services at home for children and adults of all ages. The BAYADA Way, our company philosophy, is at the heart of everything we do, and the ever-present guiding force in our daily work. The mission, vision, beliefs, and core values it expresses define our culture and embody the essence of what we stand for, believe in, and value. This position can be based remotely but will require 10-20% travel for team and project meetings. The ideal candidate will be located in Eastern or Central time zones.

Responsibilities

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Develop working knowledge of BAYADA's mission, services, people, organization, policies and procedures.
• Develop, implement, and lead acquisition and retention marketing strategies to inform, attract, and engage customers across prioritized roles and markets.
• Collaborate internally with multiple teams to identify opportunities for new and existing customers.
• Utilize marketing automation and customer relationship marketing (CRM) systems to track and analyze customer data, manage campaigns, and measure return on investment (ROI).
• Analyze data (market, talent, operational, etc.) to develop insights, drive campaign performance, and support investment strategies.
• Collaborate seamlessly across teams to build and share best practices in customer marketing, including digital advertising, one-on-one communications, sales enablement, etc.
• Leverage data and intelligence to inform the creation of customer marketing techniques and continuously measure and optimize campaign results.
• Partner with channel leaders to identify effective and innovative partners, platforms, and technologies to help amplify and position BAYADA's employer brand and job opportunities.
• Follow marketing trends, and lead customer-focused research to inform the creation of new, creative marketing strategies.
• Plan and manage budgets.
• Manage and grow a team of high-performing marketing professionals.
• Manage vendors.
• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.
• Perform related duties, or as required or requested by supervisor.

Requirements

• Exemplifies characteristics of The BAYADA Way: compassion, excellence and reliability.
• Four (4) year college degree.
• Seven (7) + years and successful track record of designing and delivering Customer Marketing acquisition and lifecycle engagement campaigns.
• Strong understanding of various marketing and sales touchpoints.
• Strong customer-centric mindset and approach to marketing.
• Excellent problem-solving, conceptual thinking, and analytical skills.
• Deep knowledge and successful management of customer acquisition and engagement partners (e.g., platforms and agencies).
• Strong interpersonal skills with the ability to communicate, influence, and earn trust with a wide range of internal clients and team members.
• Strong ability to innovate and enable fast decision-making with a bias towards action while delivering measurable results for the business.
• Outstanding verbal and written communication skills.
• Strong aptitude for data-driven decision-making and budget management.
• Project management skills and proven ability to manage multiple projects at once.
• Able to exercise high judgment and deliver results, particularly in narrow timeframes.
• Strong business acumen and experience working with Talent Acquisition and Human Resource teams.
• Acceptable pre-employment assessment results.
• Ability to read, write and effectively communicate in English.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid holidays
• Vision insurance