Associate Director - Design Management, Communications & Marketing

$117,108 - $185,000/Yr

NYU Langone Health - New York, NY

Full-time - Mid Level

New York, NY

Hospitals

About the position

The Associate Director - Design Management, Communications & Marketing at NYU Langone Health is a pivotal role responsible for shaping the brand's future through creative excellence. This position involves leading the development and execution of the brand's style guide, managing agency relationships, mentoring creative teams, and ensuring a consistent brand experience across all communications and marketing channels. The role requires collaboration with various stakeholders to drive innovative creative strategies that align with corporate branding goals.

Responsibilities

• Direct external agencies and designers to deliver an innovative creative platform and style guide.
• Mentor and inspire all creative partners and graphic designers.
• Set and deploy creative standards and guidelines to elevate brand experience.
• Review creative work being developed by all teams to ensure best creative fit for each format and audience.
• Manage Brand Center assets, including identifying and developing new assets.
• Provide clear guidance on applying brand guidelines to maintain an elevated look and feel across all channels.
• Lead quality control process to ensure creative asset development is clear, concise, on-brand, and highly competitive.
• Drive innovation and help push creative executions across all relevant channels.
• Help leadership team establish aesthetically aligned creative approaches for all projects.
• Collaborate with agencies and internal marketing and communications teams to ensure creative consistency and execution.
• Ensure all marketing campaigns adhere to brand-specific guidance and strategies are aligned with the overall vision for NYULH.
• Strategize with the Advertising Lead and Relationship Leads on the design of marketing campaigns requiring promotion via paid channels.
• Support team to improve and evolve ways of working when necessary.
• Participate in developing and managing the broader Brand, Experience, Creative & Design Teams strategy.

Requirements

• Bachelor's degree in graphic design or equivalent work experience required.
• A minimum of 10 years experience in the creative industry.
• 5+ years management experience, including agency management.
• Superior creative direction and design management skills.
• Demonstrated project management skills.
• Proficient Mac and/or PC skills and managerial knowledge of Adobe Creative Suite.
• Advanced user in Keynote and PowerPoint.
• Experienced in various forms of media and touchpoints (print, digital, environments, patient experience, merchandise, etc.).
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally.
• Demonstrated orientation towards client service.
• Proven ability to work effectively in a highly matrixed environment.
• Excellent verbal and written communications skills.
• A collaborator and problem solver.
• Strict attention to detail and prioritization capabilities.

Nice-to-haves

• Experience working with a corporate in-house team.
• Proven experience in directing various video projects, including commercials, short and long-form narrative content, and documentaries.

Benefits

• Competitive salary range of $117,107.95 - $185,000.00 annually based on experience and qualifications.
• Comprehensive health insurance coverage.
• Opportunities for professional development and growth within the organization.