Associate Director, Digital Marketing - Alamo

Sony Music - New York City, NY

Full-time - Mid Level

New York City, NY

Motion Picture and Sound Recording Industries

About the position

The Associate Director, Digital Marketing will serve as a member of Alamo's digital department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while contributing to and building out digital and social driven campaigns. This is a unique opportunity to influence how music reaches listeners around the world via a digital lens.

Responsibilities

• Responsible for setting goals for our artists/projects, and building out timelines, content and activations meant to achieve those goals.
• Secure artist and partner buy-in and execute across all ideas and activations.
• Oversee social and platform optimization and delivery logistics.
• Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists' teams and executing the campaigns.
• Manage multiple social accounts with millions of followers and ensure their activity and growth.
• Deliver next level creative content ranging from custom videos to Snapchat lenses to memes and more.

Requirements

• Must have at least 5 years of experience running point on digital campaign for rap artists & projects (label experience preferred).
• A deep and thorough knowledge of the modern rap genre/scene with a firm understanding of the history that lead to today's market.
• Experience in working with staff from social platforms and music streaming sites preferred.

Nice-to-haves

• Experience in a fast-paced music environment.
• Strong communication and collaboration skills.
• Passion for music and digital marketing.

Benefits

• Inclusive, collaborative and global community.
• Modern office environment designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources.
• Industry-leading fertility coverage, fully paid leave for childbirth or bonding, and fully paid leave for caregivers.
• Programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans.
• Investment in professional growth & development.
• Time off for a winter recess.