Associate Director, Digital Marketing and Communications - JR27843-3800

University of Chicago - Chicago, IL

Full-time - Mid Level

Chicago, IL

Educational Services

About the position

The Associate Director, Digital Marketing and Communications at the University of Chicago's Polsky Center is responsible for driving digital strategy and enhancing external awareness of the Center's programs, startups, and mission. This role involves employing various marketing strategies and leveraging technology to achieve the Center's goals, targeting diverse audiences including alumni, students, faculty, and community entrepreneurs. The position requires collaboration with multiple teams within the University to execute effective digital marketing communications, utilize data analytics, and maintain brand consistency across channels.

Responsibilities

• Manage and deploy Polsky Center email marketing campaigns and audience-based newsletters.
• Monitor performance and key metrics to improve messaging and engagement outcomes.
• Coordinate with campus communicators and ecosystem partners for external marketing campaigns.
• Champion new digital marketing initiatives to increase audience size for newsletters.
• Maintain the Polsky Center's social media channels, including LinkedIn, X, and Instagram.
• Recommend, design, and execute social media campaigns, including paid advertising.
• Coordinate real-time coverage for events and programs, including photography and video.
• Maintain the Polsky Center's website in collaboration with external vendors.
• Work with program managers to ensure timely updates to program pages and event calendars.
• Maintain brand consistency across all communications.
• Lead workshops and trainings for staff and faculty on social media marketing effectiveness.
• Create PowerPoints and manage the Polsky Marketing Toolkit.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing and communications.
• Proficiency in email marketing platforms (e.g., MailChimp) and social media management.
• Experience with website management (WordPress) and analytics tools.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience in higher education marketing.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Knowledge of SEO best practices.
• Experience in event marketing and management.

Benefits

• Health insurance coverage
• Retirement savings plan
• Paid holidays
• Professional development opportunities
• Flexible scheduling