Associate Director, Digital Marketing and Communications

University of Chicago - Chicago, IL

Full-time - Mid Level

Chicago, IL

Educational Services

About the position

The Associate Director, Digital Marketing and Communications at the University of Chicago Booth School of Business is responsible for driving digital strategy and enhancing external awareness of the Polsky Center's programs and mission. This role involves leveraging various marketing strategies and technologies to engage diverse audiences, including alumni, students, faculty, and community entrepreneurs. The position requires collaboration with multiple teams to execute effective digital marketing communications, utilize data analytics, and maintain brand consistency across channels.

Responsibilities

• Manage and deploy Polsky Center email marketing campaigns and audience-based newsletters.
• Monitor performance and key metrics to improve messaging and engagement outcomes.
• Coordinate with campus communicators and ecosystem partners for external marketing campaigns.
• Champion new digital marketing initiatives to increase audience size for newsletters.
• Maintain the Polsky Center's social media channels, including LinkedIn, X, and Instagram.
• Recommend, design, and execute social media campaigns, including paid advertising.
• Coordinate real-time coverage for events and programs, including photography and video.
• Maintain the Polsky Center's website in collaboration with external vendors.
• Work with program managers to ensure timely updates to program pages and event calendars.
• Maintain brand consistency across all communications.
• Lead workshops and trainings for staff and faculty on social media marketing effectiveness.
• Create PowerPoints and manage the Polsky Marketing Toolkit for team members.
• Propose and develop new strategies for storytelling and content promotion.
• Support ad hoc requests related to programs and events.
• Develop marketing communications and advertising strategies, ensuring deadlines and budgets are met.
• Design, write, and edit high-profile marketing materials.

Requirements

• Bachelor's degree in a related field.
• 5-7 years of work experience in digital marketing or communications.

Nice-to-haves

• 3 years of experience in public relations, marketing, sales, or digital storytelling.
• Experience with paid social media advertising campaigns.
• Prior experience with graphic design programs like Canva or Adobe Creative Suite.
• Experience in digital storytelling, including podcasts.
• Photography and video experience.

Benefits

• Health insurance coverage
• Paid holidays
• Professional development opportunities
• Flexible scheduling options