Associate Director, Digital Marketing and Communications

University of Chicago - Chicago, IL

Full-time - Mid Level

Chicago, IL

Educational Services

About the position

The Associate Director, Digital Marketing and Communications at the Polsky Center is responsible for driving digital strategy and enhancing external awareness of the Center's programs, startups, and mission. This role involves employing various marketing strategies and technologies to achieve the Center's goals, collaborating closely with multiple teams within the University of Chicago to execute best-in-class digital marketing communications, and leveraging data analytics to improve engagement and outcomes.

Responsibilities

• Manage and deploy Polsky Center email marketing campaigns and audience-based newsletters.
• Monitor performance and key metrics to improve messaging and engagement outcomes.
• Coordinate with campus communicators and ecosystem partners for external marketing campaigns.
• Champion new digital marketing initiatives to increase audience size for newsletters.
• Maintain the Polsky Center's social media channels and execute various social media campaigns.
• Coordinate real-time coverage for events, including photography and video.
• Maintain the Polsky Center's website in collaboration with external vendors.
• Ensure timely updates to program pages and event calendars.
• Maintain brand consistency across all communications.
• Lead workshops and trainings for staff and faculty on social media marketing.
• Create PowerPoints and manage the Polsky Marketing Toolkit.
• Develop new strategies for storytelling and content promotion.
• Support ad hoc requests related to programs and events.
• Develop marketing communications and advertising strategies.
• Plan and coordinate marketing campaigns, ensuring deadlines and budgets are met.
• Design, write, and edit high-profile marketing materials.

Requirements

• Bachelor's degree in a related field.
• 5-7 years of work experience in a related job discipline.
• Experience in public relations, marketing, sales, journalism, or digital storytelling.

Nice-to-haves

• 3 years of experience in social media management and advertising campaigns.
• Experience with Canva, Adobe Creative Suite, or graphic design programs.
• Photography and video experience.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel).

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling