Associate Director, Digital Marketing - Columbia

About the position

The Digital Marketing role at Columbia Records is a key position responsible for leading the digital rollout of album and single releases. This individual will play a crucial role in driving the growth and use of our music on social media platforms and oversee short-form content strategy for given projects. Additionally, this role is responsible for expanding the artist's social footprint and managing the growth of assigned artists' fan base. Serving as the main point of contact for all digital marketing and one of the key players for short-form content-related activities, this role ensures that our digital strategies align with the artist's vision and marketing objectives, delivering impactful and cohesive campaigns. We are open to this role working 4x a week out of our NY or LA office.

Responsibilities

• Lead brainstorming sessions with all digitally focused players and Marketing to conceptualize digital rollouts for album and single releases.
• Oversee short-form content strategy for assigned artists, ensuring alignment with the artist's vision and current trends.
• Oversee the creation and design of campaign pages in collaboration with associates and designers.
• Develop and implement comprehensive digital campaigns, including dedicated campaign websites with interactive elements.
• Develop strategies to engage assigned artist audience across multiple platforms.
• Concept influencer campaigns and work with agencies to launch and monitor campaigns.
• Coordinate video launches with release planning, including acquiring ISRCs and setting up YouTube premieres.
• Conduct digital recap reporting, monitor artist development, trends, and manage the posting and engagement on the artist's social accounts.
• Serve as the main point of contact for the artist and their management team regarding all digital marketing.

Requirements

• At least 5 years of digital marketing experience at a record label or other related media companies.
• Proficiency in digital marketing tools and platforms, including social media management and analytics.
• Strong understanding of short-form content and what performs best online.
• Ability to develop and execute comprehensive digital campaigns and to develop and oversee the creation of interactive web elements.
• Strong understanding of pop and country music.
• Excellent written and verbal communication skills for crafting compelling narratives and collaborating with various teams.
• Strong ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work effectively with cross-functional teams and manage relationships with external partners.
• Openness to feedback, willingness to learn new skills, and adaptability to rapidly changing digital trends and technologies.

Benefits

• Inclusive, collaborative and global community.
• Modern office environment designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources.
• Industry-leading fertility coverage, fully paid leave for childbirth or bonding, and fully paid leave for caregivers.
• Programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care.
• Reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.
• Time off for a winter recess.