Associate Director, Digital Marketing - Columbia

$85,000 - $95,000/Yr

Sony Music Entertainment - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Computer and Electronic Product Manufacturing

About the position

The Associate Director of Digital Marketing at Columbia Records is a pivotal role responsible for leading the digital rollout of album and single releases. This position focuses on driving growth and engagement on social media platforms, overseeing short-form content strategies, and expanding the artist's social footprint. The role serves as the main point of contact for digital marketing efforts, ensuring that strategies align with the artist's vision and marketing objectives, ultimately delivering impactful campaigns.

Responsibilities

• Lead brainstorming sessions with digital teams to conceptualize digital rollouts for album and single releases.
• Oversee short-form content strategy for assigned artists, ensuring alignment with the artist's vision and current trends.
• Manage the creation and design of campaign pages in collaboration with associates and designers.
• Develop and implement comprehensive digital campaigns, including dedicated campaign websites with interactive elements.
• Develop strategies to engage assigned artist audience across multiple platforms.
• Concept influencer campaigns and work with agencies to launch and monitor them.
• Coordinate video launches with release planning and monitor engagement metrics.
• Conduct digital recap reporting and manage posting and engagement on the artist's social accounts.
• Serve as the main point of contact for the artist and their management team regarding all digital marketing.

Requirements

• At least 5 years of digital marketing experience at a record label or related media companies.
• Proficiency in digital marketing tools and platforms, including social media management and analytics.
• Strong understanding of short-form content and what performs best online.
• Ability to develop and execute comprehensive digital campaigns and oversee the creation of interactive web elements.
• Strong understanding of pop and country music.
• Excellent written and verbal communication skills for crafting compelling narratives and collaborating with various teams.
• Strong ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work effectively with cross-functional teams and manage relationships with external partners.
• Openness to feedback, willingness to learn new skills, and adaptability to rapidly changing digital trends and technologies.

Nice-to-haves

• Creativity and innovation in generating original and engaging digital marketing ideas.

Benefits

• Medical, dental, vision, life & disability coverage
• 401K with employer matching
• Voluntary benefits like company-paid identity theft protection
• Resources for pets, mental health, and meditation
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in professional growth and development
• Time off for a winter recess