Associate Director, Digital Marketing, Inhaled Respiratory-Wilmington, DE

AstraZeneca - Wilmington, DE

Full-time - Mid Level

Wilmington, DE

Chemical Manufacturing

About the position

AstraZeneca is seeking an Associate Marketing Director for our Inhaled Respiratory division within the Biopharmaceuticals Business Unit. This role offers the opportunity to shape the future of our respiratory therapeutic area and lead the strategic implementation of brand strategy through Digital Channels. As a key position within the Brand Marketing Team, the Associate Marketing Director will operate across Healthcare Professional (HCP) and Consumer channels, reporting directly to the Sr. Director of Marketing. The individual will be responsible for leading the HCP and Consumer media strategy, as well as the design and execution of all branded and unbranded tactics across media and social channels. This role also involves leading the measurement and ongoing optimization of campaigns across relevant channels, ensuring that the overall plan is optimized to deliver for the brand. In this position, the Associate Marketing Director will partner closely with internal omnichannel teams and external partners to ensure that all marketing efforts are aligned and effective. The role requires a strong understanding of both consumer and healthcare professional marketing, as well as the ability to navigate a highly regulated environment. The successful candidate will be expected to demonstrate strong leadership skills, the ability to manage complex projects, and a comfort with ambiguity. This is an exciting opportunity to make a significant impact on patient lives by reimagining the patient journey and driving innovative marketing strategies.

Responsibilities

• Lead the HCP and Consumer media strategy for the Inhaled Respiratory division.
• Design and execute all branded and unbranded tactics across media and social channels.
• Measure and optimize campaigns across relevant channels to ensure effectiveness.
• Collaborate with internal omnichannel teams and external partners to align marketing efforts.
• Manage complex projects and lead initiatives without direct authority.

Requirements

• Bachelor's Degree in Business, Marketing, or in the Sciences.
• 5+ years of Marketing and Promotions experience, particularly with digital platforms.
• Experience in Consumer Marketing and working within cross-functional business units.
• Strong presentation and negotiation skills.
• Ability to lead through ambiguity and manage complex projects.
• Comfort operating in a highly regulated environment.
• Strong communication and interpersonal skills.

Nice-to-haves

• Prior Field Sales, Sales Leadership, or Scientific Communications experience.
• Experience in HCP and Consumer media.
• Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital).
• Development of digital customer experiences and/or e-commerce.
• Advanced Degree in Business, Marketing, or Science.
• Experience in HCP Marketing and/or pharmaceutical sales.
• Experience in Insight/Market Research related to the Respiratory therapeutic area.

Benefits

• Inclusive and equitable work environment.
• Opportunities for lifelong learning, growth, and development.
• Support for reasonable adjustments/accommodations during the recruitment process.