Associate Director, Digital Marketing & Strategy (Management)

$105,000 - $125,000/Yr

Roc Nation - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Broadcasting and Content Providers

About the position

The Associate Director of Digital Marketing and Strategy at Roc Nation plays a crucial role in supporting the growth and development of a diverse roster of artists. This position involves executing promotional campaigns, designing creative marketing plans, and managing digital platforms to enhance artist visibility and engagement. The role requires a strategic mindset to shape digital strategies and oversee daily social media publishing, ensuring effective communication between artists, managers, and partners.

Responsibilities

• Develop and execute digital marketing/sales and content distribution strategies for clients.
• Prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases.
• Support and manage relationships with key digital partner accounts.
• Liaise with label distribution partners to execute digital sales plans and marketing initiatives.
• Produce and post digital content, including text, images, and videos.
• Liaise with artists and their teams to develop artist-generated content.
• Support and manage new artist site builds and launches.
• Maintain and update artist sites, social media profiles, and Roc Nation properties.
• Grow artist awareness, site traffic, and content syndication through various marketing strategies.
• Compile and distribute regular reports to the internal team and evaluate campaign efficacy.

Requirements

• 4-6 years experience managing digital distribution and social platforms.
• Extensive knowledge of and passion for the music market.
• In-depth understanding of social media platforms, industry trends, and digital music services.
• Excellent copywriting skills with the ability to write under pressure for multiple campaigns simultaneously.
• Strong attention to detail and a track record of building strong business relationships.
• Strong oral and written communication skills.
• Ability to work independently and collaboratively as a team player.
• Bachelor's degree in a related field preferred.
• Experience running reports and exporting data from Google Analytics and other platforms.
• Experience working with social management and listening platforms.
• Experience with content management systems, especially Wordpress.
• Knowledge of basic audio, photo, and video editing programs.

Nice-to-haves

• Experience in the music industry or with artist management.
• Familiarity with influencer marketing and D2C initiatives.

Benefits

• Generous vacation policy
• Healthcare benefits
• Retirement benefits
• Student loan repayment support
• Paid caregiver leave for new parents
• Employee ticket concierge for concerts and events
• Tuition reimbursement for professional development