Associate Director, Digital Marketing Technology - JR27847-3800

University of Chicago - Chicago, IL

Full-time - Mid Level

Chicago, IL

Educational Services

About the position

The Associate Director, Digital Marketing Technology at the University of Chicago Booth School of Business is responsible for managing the daily operations of the Marketo platform and related marketing technologies. This role focuses on ensuring data integrity, managing email campaigns, and supporting the marketing team with analytics and strategic planning. The position plays a crucial role in enhancing the effectiveness of digital marketing efforts for Executive Education.

Responsibilities

• Oversee the administration and maintenance of Executive Education's marketing technology, including Marketo.
• Ensure data quality and cleansing processes in Marketo, including auto and manual updates.
• Manage the integration between Marketo and Salesforce, resolving synchronization errors as needed.
• Collaborate with the Senior Digital Marketing Systems Administrator to design and maintain marketing metrics for data-driven decisions.
• Build and maintain advanced automation techniques in Marketo, such as nurture programs and dynamic content.
• Support Account Based Marketing strategies and initiatives for various teams.
• Assist with systems upgrades and process improvement initiatives, including vendor management.
• Provide daily support for email program builds and Marketo operations, serving as a subject matter expert.
• Develop training resources and conduct training sessions for the marketing team.
• Assist with content updates on the Sitecore website and maintain organization of the Sitecore workspace.

Requirements

• Bachelor's degree in a related field.
• 5-7 years of work experience in digital marketing technology or a related discipline.

Nice-to-haves

• Experience with Marketo and Salesforce integration.
• Familiarity with Sitecore or similar content management systems.
• Knowledge of business process analysis and needs assessments.

Benefits

• Health insurance
• Retirement savings plan
• Tuition reimbursement
• Professional development opportunities