Associate Director, Digital Marketing Technology

University of Chicago - Chicago, IL

Full-time - Mid Level

Chicago, IL

Educational Services

About the position

The Associate Director, Digital Marketing Technology for Executive Education at the University of Chicago Booth School of Business is responsible for managing the daily operations of the Marketo platform and related marketing technologies. This role ensures data integrity, oversees email marketing campaigns, and collaborates on strategic planning for digital marketing initiatives. The position requires a blend of technical expertise in marketing automation and strong analytical skills to support the Executive Education marketing team effectively.

Responsibilities

• Oversee the administration and maintenance of Executive Education's marketing technology, including Marketo.
• Ensure data quality and cleansing processes in Marketo, including auto and manual updates.
• Manage the integration between Marketo and Salesforce, resolving synchronization issues as necessary.
• Design, develop, and maintain critical marketing metrics to enable data-driven decisions; prepare and present regular program analytics.
• Build and maintain advanced automation techniques in Marketo, including nurture programs and dynamic content setup.
• Support Account Based Marketing strategies and initiatives for various teams.
• Assist with systems upgrades and process-improvement initiatives; conduct vendor research and management.
• Provide daily support for email program builds and Marketo operations; manage the marketing email calendar.
• Develop and maintain training resources for the marketing team; conduct training sessions as needed.
• Assist with Sitecore content updates and maintain organization of the Sitecore workspace.

Requirements

• Bachelor's degree in a related field.
• 5-7 years of work experience in a related job discipline.
• At least three years of relevant marketing automation management experience.
• At least three years of marketing experience.
• Experience with Marketo or Marketing Cloud, Salesforce, and Sitecore.

Nice-to-haves

• Account-based marketing experience.
• Excellent oral and written communication skills.
• Strong organizational skills and ability to prioritize workflow.
• Ability to adapt to changes in daily workflow and manage multiple deadlines.
• Outstanding presentation skills and customer service-oriented approach.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling