Army West Point Athletic Association - West Point, NY
posted about 2 months ago
The Associate Director, Digital Marketing will lead in the creation, execution, and evaluation of email communication and multi-channel marketing campaigns on behalf of Army West Point Athletic Association Inc. (AWPAA) under the oversight of the Assistant Athletics Director, Revenue Strategy. This position will execute cross-functional work by managing digital-based marketing campaigns, creating visual assets with an emphasis on graphic design, building relationships with internal and external stakeholders, and delivering results inclusive of revenue generation, fan engagement, and customer and donor retention. In this role, the Associate Director will develop and execute comprehensive marketing strategies, overseeing multiple ticketed sports for initiatives that correspond with the digital marketing area's roles. The individual will spearhead the creation and implementation of year-round marketing plans aimed at driving revenue generation, enhancing fan engagement, and fostering customer and donor retention. This includes leading email marketing communications, directing paid social and digital advertising campaigns, and managing website and mobile initiatives. The Associate Director will also be responsible for designing and developing visual assets to meet the demands of external stakeholders, ensuring all visual assets align with the established brand standards of Army West Point. Additionally, the role involves monitoring industry trends to optimize resource utilization and scale operations, managing organizational websites, and performing other duties as assigned.