Associate Director, DMD Marketing

$180,200 - $199,200/Yr

Avidity Biosciences - San Diego, CA

Full-time - Mid Level

San Diego, CA

Professional, Scientific, and Technical Services

About the position

The Associate Director of DMD Marketing at Avidity Biosciences is a pivotal role responsible for executing marketing strategies to ensure the commercial success of the DMD product portfolio. This position involves collaboration with cross-functional teams to drive product launches, enhance market penetration, and increase brand awareness, particularly within the biotechnology and rare disease sectors.

Responsibilities

• Lead the implementation of the DMD brand strategy through effective execution of branded and unbranded tactics across key marketing channels.
• Ensure all efforts meet or surpass brand objectives.
• Partner effectively with clinical, regulatory, medical affairs, and sales teams to ensure alignment of marketing strategies with overall business objectives.
• Build and maintain strong relationships with external stakeholders, including patient advocacy groups, healthcare professionals, and key opinion leaders.
• Oversee the development and execution of marketing specific activities related to medical conventions, exhibits, and trade shows.
• Partner with market research, medical, and sales teams to ensure customer insights inform marketing strategies.
• Collaborate with the digital marketing team to ensure strategic alignment across all marketing plans and initiatives.
• Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
• Effectively manage agency partners to ensure strong alignment with marketing strategy and project plans.
• Manage budget for key marketing tactics, ensuring efficient allocation of resources to maximize ROI.
• Monitor and report on the effectiveness of marketing activities.
• Ensure all marketing activities comply with regulatory and legal requirements.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 7+ years of experience in marketing within the biotechnology or pharmaceutical industry, focusing on rare diseases or specialty markets.
• Experience with successful product launches and brand management in a highly regulated environment.
• Strong strategic thinking, analytical, and problem-solving skills.
• Strong communication and presentation skills, with the ability to engage and influence stakeholders.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Knowledge of regulatory and compliance requirements in pharmaceutical marketing.

Nice-to-haves

• An advanced degree (MBA, MS) is a plus.
• Previous experience with DMD or neuromuscular disorders is a plus.
• Previous experience with infused medicines and understanding of buy and bill dynamics is a plus.

Benefits

• Competitive compensation and benefits including annual and spot bonuses, stock options, and RSUs.
• 401(k) with employer match.
• Comprehensive wellness program including medical, dental, vision, and LTD coverage.
• Four weeks of time off.
• Commitment to learning and development with various programming and education reimbursement.